Senior Manager, Global Creator Programs

Wwshemi; San Francisco (CA); On-site; USD 127,000 - 185,000; Full time

Benefits offered by this job

Health insurance

401(k)

Parental leave

Flexible PTO

Job summary

Twitch is seeking a Sr. Global Creator Programs Manager in San Francisco to own end-to-end activation programs for creators.

You’ll collaborate with Partnerships, Product, Engineering, Business Development, and Marketing to reach ambitious membership and retention targets while reporting to senior leadership. You will work from Twitch’s San Francisco HQ or hub locations in Seattle, Irvine, or New York, with West Coast hours.

Qualifications

• 6+ years in program management, community operations, or creator/influencer ecosystem roles
• Track record of building and scaling programs from early stage to thousands of participants
• Experience working across distributed teams, including contractors or vendor relationships across multiple regions
• Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships
• A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience
• Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs

Responsibilities

• Own the scaled retention program's strategy and execution
• Lead regional community leads across priority markets
• Design and run rolling cohort programs and webinars
• Develop regional go-to-market plans to drive membership
• Manage the creator verification pipeline
• Define and report program metrics: membership, retention, time-to-graduation
• Identify and mitigate program risks via data and feedback

Skills

Program management

Community operations

Creator ecosystem

Cross-functional collaboration

Data-driven

Communication

Tools

Tableau

Mode

Salesforce

Airtable

Job description

Twitch San Francisco, CA Posted 2026-11-05

This listing's locations San Francisco, CA

Compensation USD 115600–160000 (period not stated)

Department: Partnerships

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Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Team

The Global Partnerships team lies at the heart of Twitch. Our team is dedicated to serving streamers in our Twitch Partner Program from around the world. Our partner managers are custodians of meaningful and enduring relationships with our Partners. Our operations managers lead the execution and efficiency of critical processes used to support the Partner experience. Our program managers design and implement initiatives that acknowledge and enable Partner success. Collectively, we shape and evolve the Partner Program with meticulous care. Every decision is guided by the diverse needs of our streamers, who are the essence of Twitch's success.

About the Role

The Sr. Global Creator Programs Manager owns the end-to-end execution of Twitch's global scaled creator activation program, a structured system that recruits, develops, and retains creators through community-driven programming and milestone-based progression. You'll build and operate the program's infrastructure, work with a distributed team of regional community leads, and drive creators toward meaningful retention milestones. Working cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing, you'll deliver against ambitious membership and retention targets, then report program performance to senior leadership.

You will report to the Sr. Manager of Global Creator Programs and you can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.

You Will:

• Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming
• Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets
• Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)
• Develop and execute regional go-to-market plans to drive program membership and creator activation
• Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators
• Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation (how long a creator takes to complete the program)
• Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data

You Have:

• 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience)
• A track record of building and scaling programs from early stage to thousands of participants
• Experience working across distributed teams, including contractors or vendor relationships across multiple regions
• Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships
• A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience
• Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs

Bonus Points

• A Twitch enthusiast: you bleed purple!
• Experience running cohort-based programs (accelerators, bootcamps, creator programs) and creator onboarding/retention
• Familiarity with community platform architecture (Discord, Slack), bots, and automation tools
• Fluency with data and PM tooling (Tableau, Mode, Salesforce, Airtable); multilingual or cross-market experience a plus
• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: TW9320

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at amazon.jobs/en .

US, WA, Seattle - Annually

$115,600-$160,000 USD

US, CA, San Francisco - Annually

$127,200-$185,000 USD

US, NY, New York - Annually

$127,200-$185,000 USD

US, CA, Los Angeles - Annually

$115,600-$160,000 USD

US, CA, Irvine - Annually

$115,600-$160,000 USD

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our Candidate Privacy Notice , for information about how we collect, use, and disclose personal information of our candidates.