Senior Global Creator Programs Manager

Twitch Interactive, Inc.; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Disability

401(k)

Maternity & Parental Leave

Flexible PTO

Amazon Employee Discount

Job summary

Twitch Interactive, Inc. is seeking a Sr. Global Creator Programs Manager to own the end-to-end activation program for creators worldwide.

You will build and operate the program infrastructure, work with regional leads, and drive retention milestones to meet ambitious targets. You will collaborate with Partnerships, Product, Engineering, Business Development, and Marketing, reporting program performance to senior leadership from our San Francisco HQ or hub locations.

Qualifications

• 6+ years of program or project management experience.
• 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent).
• Track record of building and scaling programs from early stage to thousands of participants.
• Experience coordinating across distributed teams including contractors or vendor relationships across multiple regions.
• Strong operating skills: build scalable systems, processes, and workflows; partner across Product, Engineering, Marketing, and Partnerships.
• Data-driven mindset with comfort using AI and automation tools to improve program efficiency while protecting creator experience.
• Excellent written and verbal communication; able to present strategy to Directors and VPs.

Responsibilities

• Own the operational strategy and execution of the scaled retention program: infrastructure, progression systems, and cohort programming.
• Lead regional community leads for operations, programming facilitation, and cohort support across priority markets.
• Design and run rolling cohort programs with facilitator management and educational programming (webinars, office hours).
• Develop and execute regional go-to-market plans to grow program membership and creator activation.
• Manage the creator verification pipeline to ensure eligible, active, authentic creators.
• Define, track, and report program metrics: membership, conversion, retention milestones, time-to-graduation.

Skills

Program management

Community operations

Creator/influencer ecosystem

Cross-functional collaboration

Data-driven decision making

Communication

Tools

Tableau

Mode

Salesforce

Airtable

Job description

About Us

Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and X, and discover the projects we're solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

The Sr. Global Creator Programs Manager owns the end-to-end execution of Twitch's global scaled creator activation program, a structured system that recruits, develops, and retains creators through community-driven programming and milestone-based progression. You'll build and operate the program's infrastructure, work with a distributed team of regional community leads, and drive creators toward meaningful retention milestones. Working cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing, you'll deliver against ambitious membership and retention targets, then report program performance to senior leadership.You will report to the Sr. Manager of Global Creator Programs and you can work from Twitch's headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.

You Will

• Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming
• Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets
• Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)
• Develop and execute regional go-to-market plans to drive program membership and creator activation
• Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators
• Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation (how long a creator takes to complete the program)
• Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

About the team

The Global Partnerships team lies at the heart of Twitch. Our team is dedicated to serving streamers in our Twitch Partner Program from around the world. Our partner managers are custodians of meaningful and enduring relationships with our Partners. Our operations managers lead the execution and efficiency of critical processes used to support the Partner experience. Our program managers design and implement initiatives that acknowledge and enable Partner success. Collectively, we shape and evolve the Partner Program with meticulous care. Every decision is guided by the diverse needs of our streamers, who are the essence of Twitch's success.

Basic Qualifications

• 6+ years of program or project management experience
• 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience)
• A track record of building and scaling programs from early stage to thousands of participants
• Experience working across distributed teams, including contractors or vendor relationships across multiple regions
• Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships
• A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience
• Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs

Preferred Qualifications

• A Twitch enthusiast: you bleed purple!
• Experience running cohort-based programs (accelerators, bootcamps, creator programs) and creator onboarding/retention
• Familiarity with community platform architecture (Discord, Slack), bots, and automation tools
• Fluency with data and PM tooling (Tableau, Mode, Salesforce, Airtable); multilingual or cross-market experience a plus

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respe