Senior Manager – GEO Strategy & Operations, USBO

Amgen; Washington (District of Columbia); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Retirement plan

Medical, dental and vision coverage

Life and disability insurance

Flexible spending accounts

Discretionary annual bonus

Stock-based incentives

Generous time-off

Job summary

Amgen seeks a Senior Manager for GEO Strategy & Operations in USBO to orchestrate GEO strategy and activation across brands, functions, platforms, agencies, and partners. You will translate priorities into actions, lead cross-functional reviews, and ensure follow-through on GEO initiatives.

You will partner with Marketing, Medical, Communications, and Decision Sciences to optimize GEO outcomes, influence plans, and drive measurable impact across the portfolio.

Qualifications

• Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives.
• Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
• Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions.
• Strong cross-functional leadership and influencing skills across multiple brands and functions in a matrixed organization.
• Experience integrating new digital or marketing capabilities into U.S. brand planning, content development, and launch workflows.
• Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills.

Responsibilities

• Translate enterprise GEO strategy into clear priorities for USBO brands and align stakeholders around high-value opportunities.
• Identify opportunities in GEO platforms and translate findings into marketing actions.
• Lead cross-functional GEO reviews and drive delivery and escalations to completion.
• Incorporate GEO recommendations into marketing plans, content, and channel activity.
• Monitor GEO performance with Decision Sciences and optimize across brands.
• Coordinate platform and agency activity, timelines, and resource needs.

Skills

Marketing

Digital Strategy

Commercial Operations

Decision Sciences

Cross-functional Leadership

Education

Doctorate degree

Master's degree

Bachelor's degree

Associate's degree

High school diploma

Job description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager – GEO Strategy & Operations, USBO

What you will do

The Senior Manager of GEO Strategy & Operations, USBO (GCCI) orchestrates Generative Engine Optimization (GEO) strategy and activation across the USBO portfolio. Reporting to the Associate Director responsible for the enterprise GEO operating model, this role translates enterprise priorities and standards into coordinated action across brands, functions, GEO platforms, agencies, and external partners. The Senior Manager serves as the primary GEO partner for USBO, works directly in assigned platforms, leads recurring cross-functional reviews, translates GEO findings into marketing and communications actions, and ensures follow-through across U.S. brand teams.

Key Responsibilities:

• Portfolio Strategy & Coordination: Translate enterprise GEO strategy into clear priorities for USBO brands, align stakeholders around the highest-value opportunities, and upscale cross-portfolio decisions to the Associate Director.
• GEO Activation: Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority.
• Cross-Functional Leadership: Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders to align decisions and drive actions to completion.
• Platform & Partner Management: Coordinate GEO work across assigned platforms, agencies, and external partners; monitor quality and timeliness; and connect deliverables to business priorities and actions.
• Operating Model Adoption: Apply enterprise GEO processes, governance, standards, and measurement across the portfolio; share learnings with the Associate Director and RDBU and Global GEO lead; and recommend practical improvements.

Key Activities:

• Coordinate GEO priorities and planned activity across USBO brands based on enterprise direction, brand needs, and available capacity.
• Work directly in assigned GEO platforms and agency-supported workflows to review findings, identify business implications, and initiate follow-up actions.
• Lead recurring cross-functional GEO reviews, align decisions and owners, document actions, and follow through on delivery and escalations.
• Partner with brand and functional teams to incorporate GEO recommendations into marketing plans, content, digital experiences, channel activity, and launch readiness.
• Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify opportunities for optimization across USBO brands.
• Manage routine platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource needs.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is strategic, analytical, and results-driven with these qualifications:

Basic Qualifications

Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR Master’s degree and 4 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR

Bachelor’s degree and 6 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR Associate’s degree and 10 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR High school diploma / GED and 12 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience

Preferred Qualifications

• Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives.
• Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
• Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions.
• Strong cross-functional leadership and influencing skills across multiple brands and functions in a matrixed organization.
• Experience integrating new digital or marketing capabilities into U.S. brand planning, content development, and launch workflows.
• Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills.

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills, experience, and qualifications.

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Sponsorship Sponsorship for this role is not guaranteed.

Application deadline Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.