GEO Strategy & Operations Lead for US Brands

Amgen; Washington (District of Columbia); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Retirement plan

Medical, dental and vision coverage

Life and disability insurance

Flexible spending accounts

Discretionary annual bonus

Stock-based incentives

Generous time-off

Job summary

Amgen seeks a Senior Manager for GEO Strategy & Operations in USBO to orchestrate GEO strategy and activation across brands, functions, platforms, agencies, and partners. You will translate priorities into actions, lead cross-functional reviews, and ensure follow-through on GEO initiatives.

You will partner with Marketing, Medical, Communications, and Decision Sciences to optimize GEO outcomes, influence plans, and drive measurable impact across the portfolio.

Qualifications

• Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives.
• Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
• Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions.
• Strong cross-functional leadership and influencing skills across multiple brands and functions in a matrixed organization.
• Experience integrating new digital or marketing capabilities into U.S. brand planning, content development, and launch workflows.
• Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills.

Responsibilities

• Translate enterprise GEO strategy into clear priorities for USBO brands and align stakeholders around high-value opportunities.
• Identify opportunities in GEO platforms and translate findings into marketing actions.
• Lead cross-functional GEO reviews and drive delivery and escalations to completion.
• Incorporate GEO recommendations into marketing plans, content, and channel activity.
• Monitor GEO performance with Decision Sciences and optimize across brands.
• Coordinate platform and agency activity, timelines, and resource needs.

Skills

Marketing

Digital Strategy

Commercial Operations

Decision Sciences

Cross-functional Leadership

Education

Doctorate degree

Master's degree

Bachelor's degree

Associate's degree

High school diploma

Job description

Amgen seeks a Senior Manager for GEO Strategy & Operations in USBO to orchestrate GEO strategy and activation across brands, functions, platforms, agencies, and partners. You will translate priorities into actions, lead cross-functional reviews, and ensure follow-through on GEO initiatives.

You will partner with Marketing, Medical, Communications, and Decision Sciences to optimize GEO outcomes, influence plans, and drive measurable impact across the portfolio.