Senior Manager, Experience Go to Market & Strategy

Visa; Austin (TX); On-site; USD 152,000 - 244,000; Full time

Job summary

Visa is seeking a Senior Manager, Sales Experience GTM & Strategy to lead Go-to-Market, enablement and adoption across the customer journey. You will partner with sales, sales excellence, marketing, comms, Product, Training, and change teams to create a unified and frictionless experience for Visa users.

This role requires strong communication, structured thinking, and cross-functional leadership to translate strategy into clear narratives and enablement materials.

Qualifications

• 4+ years of GTM strategy, enablement, internal communications, or product marketing experience.
• Strong written and verbal communication skills.
• Experience creating internal communications, enablement materials, executive decks, launch plans, or strategic narratives.

Responsibilities

• Define GTM strategies for the customer journey across marketing, sales, and support.
• Develop positioning, messaging, value propositions, and adoption plans.
• Define use cases, value, metrics, and rollout plans for GTM initiatives.
• Oversee tools affecting the user journey and ensure ecosystem consistency.
• Translate GTM strategy into clear narratives and enablement materials.
• Support leadership updates and decision-ready presentations.
• Clarify objectives and audiences for major GTM initiatives.
• Link day-to-day activities to GTM priorities and company goals.
• Coordinate with design for user-centered sales experiences.
• Drive adoption of new motions and reinforce key messages.

Skills

GTM strategy

Sales enablement

Internal comms

Product marketing

Cross-functional leadership

Stakeholder mgmt

Executive comms

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

We are seeking Senior Manager, Sales Experience GTM & Strategy to lead Go-to-Market (GTM), enablement and adoption across customer journey. In this role you partner with sales, sales excellence, marketing, comms, Product, Training, and change teams to create a unified and frictionless experience for Visa users. This role is critical to aligning tools, content, and processes that influence user behavior and performance, ensuring consistency, usability, and strategic coherence across the tool's ecosystem. This role will partner closely with leadership to translate strategy into clear communications, enablement materials, adoption plans, and cross-functional engagement. The right person will be a strong communicator, structured thinker, and operator who can help ensure that strategic GTM initiatives are understood, embraced, and executed consistently across Sales, Customer Success, Marketing, and other internal teams.

Key Responsibilities

Go-to-Market Strategy & Execution

• Define and drive GTM strategies for Customer Journey across marketing, sales, and customer service.
• Partner with Marketing and Sales teams to develop positioning, messaging, value propositions, and adoption strategies.
• Drive GTM and enablement efforts by defining use cases, value, success metrics, and rollout plans.
• Own the strategic oversight of user-facing tools impact on the user Journey
• Help translate GTM strategy into clear narratives, messaging, and execution materials.
• Support the development of strategic plans, leadership updates, internal presentations, and decision-making materials.
• Work alongside leadership to clarify objectives, define audiences, and shape the communication approach for major GTM initiatives.
• Help connect day-to-day team activities to broader GTM priorities and company goals.

Communications

• Develop clear, compelling internal communications related to GTM strategy, priorities, launches, initiatives, and updates.
• Draft and refine messaging for internal channels such as all-hands meetings, leadership updates, team meetings, email, newsletters, intranet posts, and enablement sessions.
• Ensure internal GTM messaging is consistent, timely, audience-specific, and action-oriented.
• Translate complex or nuanced strategic topics into simple, field-ready language.

Experience Design

• Coordinate with design team to apply user-centered design principles to optimize sales experiences
• Champion modular, scalable tooling based on consistent standardized usability testing
• Drive automation and personalization of sales tools – maintaining global consistency while respecting regional nuances.

User Feedback

• Design and run a scalable internal feedback loop that captures insights from GTM teams and translates them into meaningful input for Product and GTM strategy.
• Coordinate reporting & analytics to be shared with cross-functional teams for feedback transparency
• Serve as a key connection point between internal users, customer-facing teams, and Product to ensure product development is informed by real-world field experience.
• Identify patterns in user feedback, customer needs, adoption blockers, and user signals, and turn them into concise, actionable recommendations.
• Partner with stakeholders and users to inform roadmap discussions, launch readiness, enablement priorities, and change management plans.
• Ensure feedback is not only collected, but synthesized, prioritized, communicated, and closed-looped with the teams who provided it.
• Help improve the quality, relevance, and impact of product development by bringing the voice of internal users and customer-facing teams into the right forums at the right time.

Change Management

• Lead change management efforts to transition sellers from legacy tools to new platforms
• Collaborate with GTM and Sales Excellence leads to ensure readiness and feedback loops for new releases
• Develop & execute communication strategies and standards that resonate with sellers and stakeholders
• Drive adoption of GTM priorities, strategic initiatives, new motions, positioning, operating principles, and behavioral changes.
• Build adoption plans that help teams understand what is changing, why it matters, and how they should respond.
• Identify potential barriers to adoption and develop enablement or communication strategies to address them.
• Partner with frontline managers and cross-functional leaders to reinforce key messages and behaviors.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 4+ years of experience in GTM strategy, enablement, internal communications, or product marketing
• Strong understanding of GTM teams and commercial priorities.
• Exceptional written and verbal communication skills.
• Experience creating internal communications, enablement materials, executive decks, launch plans, or strategic narratives.
• Strong project management and stakeholder management skills.
• Ability to synthesize complex information and turn it into simple, actionable messaging.
• Comfort working with senior leaders and cross-functional teams.
• Strong judgment, attention to detail, and ability to operate in a fast-paced environment.

Preferred Qualifications

• Experience in B2B SaaS or technology.
• Experience supporting sales enablement, GTM transformation, product launches, or strategic planning.
• Background in Product Marketing, Sales Strategy, Revenue Operations, Enablement, or Chief of Staff functions.
• Experience creating content for executive audiences and field teams.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $152,200.00 to $ 243,700.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.