Senior Manager, eCommerce & Personalization Strategy
Royal Caribbean Cruises Ltd
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Job summary
Royal Caribbean Group in Miami seeks a Senior Manager, eCommerce to lead three core digital products—Behavioral Communications, Targeted Offers, and Casino Targeted Offers—across our brands. You will build and guide Product Owners, partner with technology, casino operations, and marketing to translate needs into clear requirements, and own budget and resource allocation.
The role demands strong leadership, strategic thinking, and hands-on Agile experience to drive monetization and guest
Qualifications
- Bachelor’s degree in business, technology, or related field preferred.
- 7+ years in product management or ownership, with multi-brand experience.
- Experience executing email campaigns with complex segmentation and dynamic content in Salesforce Marketing Cloud.
- Solid grounding in agile software development, requirements management, and project management.
- Experience partnering with CRM teams on personalized communication strategies across email, SMS, and push notifications.
Responsibilities
- Set and drive the strategic roadmap for Targeted Offers, Behavioral Communications, and Casino Targeted Offers across the RCG brands.
- Build, coach, and manage a team of Product Owners.
- Partner with the Casino Enterprise leadership to grow digital offers and optimize campaign processes.
- Scale the Targeted Offers program into a core part of the commercial engine and backlogs.
- Lead the Behavioral Communications team to define and optimize personalized guest communications.
- Maintain alignment with senior leadership as strategy evolves and provide actionable updates.
- Oversee agile backlog strategy and prioritization across product lines.
- Collaborate with the eCommerce Data & Analytics team to track revenue and opportunities for improvement.
- Provide direct leadership to Product Owners and indirect leadership to Developers.
Skills
Education
Tools
Job description
Royal Caribbean Group in Miami seeks a Senior Manager, eCommerce to lead three core digital products—Behavioral Communications, Targeted Offers, and Casino Targeted Offers—across our brands. You will build and guide Product Owners, partner with technology, casino operations, and marketing to translate needs into clear requirements, and own budget and resource allocation.
The role demands strong leadership, strategic thinking, and hands-on Agile experience to drive monetization and guest
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