Sr. Manager, eCommerce

Royal Caribbean Group; Miami, Northern (FL, KY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Senior Manager, eCommerce to lead three core digital products—Behavioral Communications, Targeted Offers, and Casino Targeted Offers—across the Royal Caribbean Group brands. This role reports to the Director, eCommerce Experience and requires building and guiding a team of Product Owners while balancing business priorities.

You will own roadmaps, budgets, and cross-functional partnerships with technology, casino operations, and marketing to drive

Qualifications

• Bachelor’s degree in business, technology, or related field
• 7+ years in product management or ownership across a multi-brand or multi-workstream portfolio
• Experience executing email campaigns with complex segmentation and dynamic content within Salesforce Marketing Cloud
• Solid grounding in agile software development, requirements management, and project management
• Track record partnering with CRM teams on complex, highly segmented, personalized communication strategies across email, SMS, and push notifications
• Travel industry eCommerce experience preferred
• Exposure to casino, gaming, or loyalty offer strategy preferred
• Experience owning budget planning and resource allocation across multiple product lines
• At least 7 years in digital roles overall, including 3+ years in a people leadership capacity
• Background in digital product development or requirements definition for software solutions highly preferred

Responsibilities

• Set and drive the strategic roadmap for Targeted Offers, Behavioral Communications, and Casino Targeted Offers across the RCG brands
• Build, coach, and manage a team of Product Owners
• Partner with the Casino Enterprise leadership across Business, Technology, and Marketing to grow digital offer redemption via casino targeted offers
• Scale the Targeted Offers program into a core part of the commercial engine, directing ideation and backlog strategy
• Lead the Behavioral Communications team to define and optimize personalized guest communications
• Keep cross-functional teams and senior leadership aligned as strategy evolves
• Oversee agile backlog strategy and prioritization
• Partner with the eCommerce Data & Analytics team to track performance against revenue goals
• Provide direct leadership to Product Owners and indirect leadership to Developers across multiple product and development teams
• Perform other duties as required

Skills

Product management

Leadership

Agile

Email campaigns

Stakeholder management

Data-driven decisions

Education

Bachelor’s degree in business or technology

Tools

JIRA

Confluence

Salesforce Marketing Cloud

Job description

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Analytics Team has an exciting career opportunity for a full-time Sr. Manager, eCommerce reporting to the Dir, eCommerce Experience

The position is onsite and based in Miami, Florida.

Position Summary:

The Senior Manager, Behavioral Communications & Targeted Offers owns the strategy and performance of three core digital products — Behavioral Communications, Targeted Offers, and Casino Targeted Offers — across the Royal Caribbean Group (RCG) brands. This role leads the teams that turn guest behavior, data, and commercial priorities into personalized, relevant messaging and/ oroffers delivered at the right moments in the customer lifecycle.The team executes across multiple channels, including digitalapp, e-commerce, and email marketing.Reporting to the Director,eCommerceExperience, the Senior Manager sets product strategy, builds and manages a team of Product Owners, and partners closely with technology, casino operations, and marketing leaders to translate business needs into clear requirements and specifications. The role alsoownsbudget and resourceallocation, balancing priorities across brands to keep initiatives on track and aligned with broader commercial goals

Essential Duties and Responsibilities:

• Set and drive the strategic roadmap for Targeted Offers, Behavioral Communications, and Casino Targeted Offers across the RCG brands, owning each product’s full lifecycle from concept through optimization
• Build, coach, and manage a team of Product Owners, setting clear goals and holding the team accountable for delivery across all three product lines
• Partner withtheCasinoEnterpriseleadership across Business, Technology, and Marketing teamsto grow digital offer redemptionviaCasinotargetedoffers, leading the Targeted OffersPod tooptimizecampaign process and strategy
• Scale the Targeted Offers program into a core part of the commercial engine,directing ideation and backlog strategy and holding the team accountable for campaign execution
• Lead theBehavioral Communicationsteamto define, build, andoptimizepersonalized guest communication at key points in the customer lifecycle to increase conversion and engagement
• Keep cross-functional teams and senior leadership aligned as strategy evolves, translating direction into clear, actionable updates
• Overseeagile backlogstrategyand prioritization,ensuringclear priorities forthedailyscrumteamsto keep delivery on pace
• Partner with the eCommerce Data & Analytics team to track performance against revenue goals and surface opportunities for improvement
• Provide direct leadership to Product Owners and indirect leadership to Developers across the multiple product and development teams supporting both brands
• Perform other duties asrequired. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees willbe requiredto perform any other job-related duties assigned by their supervisor or management

Qualifications:

• Bachelor’s degree in business, technology, or a related field preferred
• 7+ years in product management or product ownership, including experience running a multi-brand or multi-workstream portfolio
• Experience executing email campaigns with complex segmentation and dynamic content withinSalesforce Marketing Cloud
• Solid grounding in agile software development, requirements management, and project management
• A track recordpartnering with CRM teams on complex, highly segmented, personalized communication strategies across email, SMS, and push notifications
• Travel industry eCommerce experience preferred
• Exposure to casino, gaming, or loyalty offer strategy preferred
• Experience managing product scope across multiple brands or business units preferred
• Experience owning budget planning and resource allocation across multiple product lines preferred
• At least7years in digital roles overall, including 3+ years in a people leadership capacity
• Background in digital product development or requirements definition for software solutions highly preferred

Knowledge and Skills:

• Comfortable navigating large, matrixed organizations, with a knack for building clear workflows amid complexity
• Proven people leader with experience managing and developing a team of Product Owners across a multi-brand portfolio
• Strong communicator and negotiator, able to align internal and external stakeholders— including senior and executive leadership —around mutually beneficial outcomes
• Creative, strategic thinker who brings design-thinking approaches to problem-solving
• Highly organized, with the ability to juggle competing priorities and deliver in a fast-paced, deadline-driven environment
• Thrives in high-growth, entrepreneurial settings
• Deep understanding of systems and internal controls, with the ability to build processes that scale
• Hands-on Agile experience, ideally as aScrumProduct Owner
• Strong grasp of the online travel and tourism industry
• Skilled with JIRA, Confluence, or similar Agile collaboration tools
• Sharp analytical instincts and close attention to detail
• Adaptable and self-directed, comfortable operating with minimal oversight

Equal Opportunity Employer:

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.