Digital Strategy Analyst: Growth & eCommerce

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 70,000 - 97,000; Full time

Job summary

Royal Caribbean Group in Miami, Florida is seeking a full-time Analyst, Digital Strategy on the Sales Team reporting to the AVP, Product Digital Sales. The role focuses on plans for our B2B eCommerce engine and drives growth, retention, and automation across Espresso, API, and External Tools.

You will analyze data, work with Sales, Marketing, Revenue, Trade Support and Service to build integrated plans, track metrics, and optimize product positioning and distribution strategies.

Qualifications

• Bachelor’s degree in marketing or related field; 2–3 years progressive experience in Marketing or related field.
• Minimum 3–5 years’ experience in a professional/analytical role and 2 years in an Internet-driven or technology environment.
• Strong business and analytical acumen with excellent communication and negotiating skills.
• Familiarity with eCommerce distribution models and data-driven decision making.

Responsibilities

• Develops and implements strategic product programs with Sales, Training, Trade Support and Service teams.
• Responsible for product positioning to improve automation, web performance, and conversion.
• Develops an integrated Sales Program Calendar with metrics to monitor results and drive demand.
• Analyzes customer data to create reports and inform business plans.
• Collaborates across channels to increase automation and revenue across regions and segments.

Skills

Marketing analytics

Data analysis

Strategic thinking

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Power BI

DAX

SAS

Python

SQL

Jira

Slack

Excel

Word

Job description

Royal Caribbean Group in Miami, Florida is seeking a full-time Analyst, Digital Strategy on the Sales Team reporting to the AVP, Product Digital Sales. The role focuses on plans for our B2B eCommerce engine and drives growth, retention, and automation across Espresso, API, and External Tools.

You will analyze data, work with Sales, Marketing, Revenue, Trade Support and Service to build integrated plans, track metrics, and optimize product positioning and distribution strategies.