Senior Manager, eCommerce & Personalization Strategy

Royal Caribbean Group

Miami (FL)

On-site

USD 170,000 - 210,000

Full time

2 days ago

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Job summary

Royal Caribbean Group in Miami, Florida, is seeking a Senior Manager, Behavioral Communications & Targeted Offers to lead three core digital products across RCg brands. You will set product strategy, build and manage a team of Product Owners, and partner with technology, casino operations, and marketing to translate business needs into clear requirements.

The role oversees budget and resource allocation, aligns initiatives with commercial goals, and drives personalized guest messaging across

Qualifications

Bachelor’s degree in business, technology, or a related field preferred.
7+ years in product management or product ownership, including experience running a multi-brand or multi-workstream portfolio.
Experience executing email campaigns with complex segmentation and dynamic content within Salesforce Marketing Cloud.
Solid grounding in agile software development, requirements management, and project management.
A track record partnering with CRM teams on complex, highly segmented, personalized communication strategies across email, SMS, and push notifications.
Travel industry eCommerce experience preferred.
Exposure to casino, gaming, or loyalty offer strategy preferred.
Experience managing product scope across multiple brands or business units preferred.
Experience owning budget planning and resource allocation across multiple product lines preferred.
At least 7 years in digital roles overall, including 3+ years in a people leadership capacity.
Background in digital product development or requirements definition for software solutions highly preferred.

Responsibilities

Set and drive the strategic roadmap for Targeted Offers, Behavioral Communications, and Casino Targeted Offers across the RCg brands.
Build, coach, and manage a team of Product Owners, setting clear goals and holding the team accountable for delivery across all three product lines.
Partner with the Casino Enterprise leadership across Business, Technology, and Marketing teams to grow digital offer redemption via Casino targeted offers, leading the Targeted Offers Pod to optimize campaign process and strategy.
Scale the Targeted Offers program into a core part of the commercial engine, directing ideation and backlog strategy and holding the team accountable for campaign execution.
Lead the Behavioral Communications team to define, build, and optimize personalized guest communication at key points in the customer lifecycle to increase conversion and engagement.
Keep cross-functional teams and senior leadership aligned as strategy evolves, translating direction into clear, actionable updates.
Oversee agile backlog strategy and prioritization, ensuring clear priorities for the daily scrum teams to keep delivery on pace.
Partner with the eCommerce Data & Analytics team to track performance against revenue goals and surface opportunities for improvement.
Provide direct leadership to Product Owners and indirect leadership to Developers across the multiple product and development teams supporting both brands.
Perform other duties as required.