Senior Manager, Ecommerce Growth

Prowire USA; Queen Creek (AZ); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Performance-based bonus

High autonomy

Direct access to leadership

Job summary

Prowire USA, an ecommerce distributor of wires and interconnects, is seeking a senior growth/marketing leader to own the commercial engine. You will set strategy, execute across SEO, email, and site experience, and partner with a web developer to drive growth in a lean, hands-on role.

You will manage campaigns, testing, and budget while shaping the function for future team expansion; expect a high autonomy environment with leadership access.

Qualifications

• 7+ years in digital marketing or ecommerce.
• Has owned a revenue or growth number, not only marketing metrics.
• B2B ecommerce experience selling physical products.
• Hands-on SEO and email automation experience.
• Has built or scaled a growth function in a small company with limited resources.

Responsibilities

• Own growth metrics: new customer acquisition, repeat purchasing, share of wallet with KPI ownership.
• Analyze the funnel, find data-driven opportunities, run experiments.
• Lead search strategy: on-page SEO and AI-driven search optimization.
• Oversee email marketing lifecycle, campaigns, automation, segmentation, cart recovery.
• Shape merchandising, site experience, product launch workflows with the web developer.
• Manage channels and budget, select agencies, and drive ROI.
• Provide brand input and pricing guidance, CEO finalizes pricing.
• Build the function with reporting, playbooks, and team expansion plan.

Skills

7+ years digital marketing

Revenue ownership

B2B ecommerce

SEO

Email automation

Growth function building

Job description

Location: On-site, Mesa, AZ|Reports To: CEO|Classification: Exempt (Salary)

About Prowire USA

Prowire USA is an ecommerce distributor of wire, connectors, and interconnect products for motorsport, aerospace, and industrial customers. Most of our revenue comes from businesses buying for a commercial purpose. We are lean, entrepreneurial, and focused on customer experience in a technical niche.

The Opportunity

We have no sales team. Customers find us online and buy, so our website and the marketing behind it are our commercial engine. This is our first dedicated commercial hire, and you will own that engine and be accountable for its growth.

We recently launched a new ecommerce platform, and decades of technical cross-reference data give us a real advantage in search and product discovery. You will decide how to turn that into growth. This is a player-coach role: you set the strategy, do much of the work yourself, and decide where agencies add value. You develop and run the commercial roadmap independently, and the CEO approves major strategic and budget decisions. We expect to add a team member under you within 12 to 15 months.

What You Will Own

• Growth results: Profitable growth in new customer acquisition, repeat purchasing, and share of wallet, weighted toward new customers, with KPIs and a growth target you own
• Analytics and testing: Analyze the conversion funnel, find opportunities in the data, and run experiments
• Search: Technical and on-page SEO, including optimization for AI-driven search, and technical content that turns our product knowledge into traffic
• Email and lifecycle: Campaigns, automation, segmentation, and abandoned cart journeys
• Merchandising and site experience: How customers find and interact with products, and the workflow for new product launches. You ship changes in partnership with our web developer, who owns the back end.
• Channels and budget: What to outsource (starting with paid search), agency selection and management, and a marketing budget held accountable to ROI
• Brand and pricing input: You own brand, subject to CEO approval, and recommend on pricing and promotions. The CEO makes the final call.
• Building the function: Reporting, playbooks, and the definition of your first team member

What We Are Looking For

Must-haves

• 7+ years in digital marketing or ecommerce
• Has owned a revenue or growth number, not only marketing metrics
• B2B ecommerce experience selling physical products (not SaaS)
• Hands-on SEO and email automation experience
• Has built or scaled a growth function in a small company with limited resources

Also valued

• Experience selecting and managing agencies
• Ability to explain your reasoning clearly to a non-marketing executive
• Aerospace, industrial, or technical product experience (a plus, not required)

How We Will Measure Success

At 12 months: measurable growth in new customers, conversion rate, repeat purchase rate, and gross profit.

What We Offer

Performance-based bonus, high autonomy, direct access to leadership, and ownership of a foundational commercial function at a growing company.

Prowire USA is an Equal Opportunity Employer. Employment is at-will.