Senior Manager, E‑Comm & Consumer Connections

Women of the Vine & Spirits; Chicago (IL); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

401K match

Profit sharing

Medical and wellness benefits

Relocation assistance (not guaranteed)

Job summary

Suntory Global Spirits (Beam Suntory) in Chicago seeks a Sr. Manager, Consumer Connections, eComm & Media to drive consumer discovery and engagement. You will own 3rd party eCommerce media strategy and execution, collaborating with Commercial eCommerce leads and agencies.

You will lead brand campaigns, optimize performance, and build data-driven best practices across the funnel, aligning with Legal, Privacy, IT and internal teams for ROI and brand growth.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 5+ years of related experience with a focus on planning and executing eCommerce and performance-based media.
• Understanding of the broader digital and media strategy discipline, including touchpoint mix/prioritization and agency relationships.
• Strong ability building, executing, and scaling omnichannel strategies including performance marketing and online customer acquisition.
• Strong quantitative skills to analyze and optimize campaign performance with familiarity of media measurement tools.

Responsibilities

• Lead US eComm media planning from strategy to execution and oversee day-to-day media and budget management with 3rd party eComm partners.
• Steward eComm media performance across brands and platforms, driving sales output and ROAS through optimization.
• Build relationships with internal Marketing and Commercial teams as an in-house media expert.
• Define and operationalize data-driven best practices in media planning and measurement across the portfolio.
• Onboard new retail media and data sources for media execution, coordinating with Legal, Privacy, IT and others.
• Lead digital and data enablement projects, establishing CDP strategy frameworks and quarterly optimizations.
• Stay ahead of industry trends to evolve the brand’s media approach across digital, eComm, and retail.

Skills

eCommerce planning

Performance marketing

Cross-functional leadership

Data analysis

Media measurement

Agency management

Communication skills

Omnichannel strategy

Education

Bachelor's degree in Marketing/Business

Tools

PowerPoint

Excel

DoubleVerify

IRI

Market Mix Modeling

Job description

Suntory Global Spirits (Beam Suntory) in Chicago seeks a Sr. Manager, Consumer Connections, eComm & Media to drive consumer discovery and engagement. You will own 3rd party eCommerce media strategy and execution, collaborating with Commercial eCommerce leads and agencies.

You will lead brand campaigns, optimize performance, and build data-driven best practices across the funnel, aligning with Legal, Privacy, IT and internal teams for ROI and brand growth.