Senior Manager, Digital Shelf & Content Ops — PTO

Lactalis Heritage Dairy Inc; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Insurance benefits

Retirement plans

Paid Time Off from day one

Education Reimbursement

Professional growth opportunities

Job summary

Lactalis Heritage Dairy, based in Chicago, IL, seeks a Senior Manager, Digital Shelf & Content Operations to own the end‑to‑end digital shelf, PIM governance, and GDSN data synchronization. You will lead vendor relationships, manage a cross‑functional team, and drive retailer‑readiness and content accuracy across platforms.

In this role, you will partner with Regulatory, Sales, and the Omnichannel team to ensure search optimization, GTIN alignment, and consistent content standards.

Qualifications

• Bachelor's degree in business administration, marketing, data analytics, or related field.
• 6+ years of related work experience, including eCommerce, digital shelf, or content syndication in CPG.
• Deep hands‑on expertise in PIM administration and GDSN data synchronization (e.g., Salsify, Syndigo, 1WorldSync).
• Working knowledge of GS1 standards and GDSN release management, including assessing release impacts before deployment.
• Proven ability to manage vendor operations, service levels, and escalation processes.
• Strong problem‑solving and project management skills with close attention to data accuracy.
• Experience building processes and documentation from a low‑maturity starting point.
• Clear communicator who can explain technical data issues in business terms for non‑technical audiences.
• Preferred: Experience managing and developing direct reports, with a strong coaching orientation.
• Experience with digital shelf analytics and monitoring tools (e.g., Dataweave, Profitero, or similar) and building performance reporting for business audiences.

Responsibilities

• Own end‑to‑end digital shelf operations across priority retailers: content quality, syndication accuracy, and confirmation that published content is live and correct at the retailer.
• Ensure product content is live, accurate, and GTIN‑aligned to support always‑on sponsored search and organic findability across priority retailers.
• Prioritize and resolve content, and syndication issues, including oversight of the content update process.
• Operate the content accuracy program (DataWeave): define content accuracy and time‑to‑live metrics, report them monthly, and confirm items are live and correct at the retailer after each publication.
• Own governance of LHD's PIM system (Salsify), including product attributes, digital assets, taxonomy, and channel mappings.
• Own GDSN synchronization end to end, including GS1 standards management: track release schedules, assess attribute changes before deployment, and maintain readiness for each GDSN release.
• Own the intake of commercialization spec data into the PIM: harden the load process and operate the shared spec gate with Commercialization.
• Partner with Brand, Regulatory, Supply Chain, IT, and Data Governance to ensure data accuracy, compliance, and seamless integration across systems.
• Own vendor relationships for syndication and digital shelf platforms (e.g., Salsify, Syndigo, Dataweave), directing contracted vendor support and setting resolution priorities.
• Develop and maintain retailer‑specific content standards; verify creative assets against retailer requirements and timelines, and syndicate approved content.
• Track changes to retailer ingestion specs, image requirements, and content acceptance rules, and update content standards and syndication processes accordingly.
• Provide the Director, Omnichannel Enablement with regular assessments of vendor performance, tool gaps, and capability investment opportunities.
• Manage and develop the Senior Analyst, Digital Shelf, with hands‑on coaching in PIM, GDSN, and syndication troubleshooting.
• Partner with Activation to support content deployment, search optimization, and accurate campaign inputs (GTINs, landing pages, imagery).
• Work with Planning, Sales, Brand, and Category Leadership to share digital shelf insights, best practices, and improvement opportunities.
• Deliver timely and accurate reporting on digital shelf KPIs, content health, and syndication readiness across priority retailers, and contribute digital shelf inputs to Share of Search and competitive reporting.
• Maintain dashboards and scorecards that track digital shelf performance and connect content improvements to business impact.

Skills

PIM administration

GDSN data synchronization

Vendor management

Data quality assurance

Project management

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in business administration

Bachelor's degree in marketing

Bachelor's degree in data analytics

Tools

Salsify

Syndigo

1WorldSync

DataWeave

Job description

Lactalis Heritage Dairy, based in Chicago, IL, seeks a Senior Manager, Digital Shelf & Content Operations to own the end‑to‑end digital shelf, PIM governance, and GDSN data synchronization. You will lead vendor relationships, manage a cross‑functional team, and drive retailer‑readiness and content accuracy across platforms.

In this role, you will partner with Regulatory, Sales, and the Omnichannel team to ensure search optimization, GTIN alignment, and consistent content standards.