Senior Manager, Digital Media Buying

Gainor Staffing; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

A leading agency seeks a Senior Manager, Digital Media to drive programmatic and paid media campaigns. This role involves overseeing campaign strategies, analyzing metrics for optimization, and fostering client relationships. Candidates should have extensive experience in media buying and a strong understanding of digital advertising channels.

Qualifications

• 4+ years of performance media buying experience.
• 2+ years leading Programmatic DSP & Video campaigns.
• Deep knowledge of CTV, Programmatic Video/Native/Display, DOOH, Podcasting.

Responsibilities

• Oversee planning, execution, and optimization of media campaigns.
• Analyze campaign metrics and enhance KPIs.
• Build strong client relationships and advocate for innovative campaigns.

Skills

Performance media buying

Strategic thinking

Leadership

Conversion-focused media campaigns

Knowledge of CTV

Programmatic Video/Native/Display

Podcasting

Job description

Our client is a modern independent agency rooted in two decades of data driven performance, driving innovative strategy and creative execution. They foster a close-knit, entrepreneurial culture that values employee growth, work-life balance, and long-term success. Leveraging leading-edge approaches, they excel in delivering high-performing Digital, Social, and Custom Content campaigns. The company is committed to continuous learning and offers a supportive environment where employees can thrive both personally and professionally. They seek a Senior Manager, Digital Media to lead large-scale programmatic and paid media campaigns, with a mostly remote work setup that include periodic office visits.Responsibilities:

• Oversee the planning, execution, and optimization of Programmatic and Paid Social Media campaigns, using testing to refine strategies and optimize conversions in line with overall marketing goals.
• Analyze campaign metrics, utilize tools and data tools to enhance KPIs, and ensure ad spend is efficiently allocated to maximize ROI, ROAS & CPL. Develop cross-platform strategies that effectively target audiences.
• Contribute to agency best practices by integrating leading platforms and data-driven approaches into media buying processes. Stay updated on industry trends and performance trends, guiding stakeholders on optimization opportunities.
• Build strong client relationships and advocate for innovative campaigns. Collaborate with internal teams and external partners to ensure that media buying activities align with business objectives and drive measurable results.

Qualifications:

• 4+ years of performance media buying experience
• 2+ years leading Programmatic DSP & Video campaigns (TTD, DV360, StackAdapt)
• Required: Deep knowledge of CTV, Programmatic Video/Native/Display, DOOH, Podcasting
• Preferred: Paid Social experience (Meta, LinkedIn) preferred
• Preferred: Experience w direct media partnerships, linear TV, or lead-gen/affiliate partners a plus
• Experience developing & pitching new business growth for Programmatic projects
• Must have significant experience with conversion-focused media campaigns Optimized for gross margin, CPA, ROAS, CPL etc.
• Capable of handling highly complex and fast-changing media targets and offers
• Strong leadership skills, strategic thinking, and in-depth knowledge of media channels and advertising technologies.

Salary $100-120k + bonus, based on experience.Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.