Senior Manager - Digital Experience & Growth

Protecht Group; Northern (KY); Hybrid; USD 110,000 - 165,000; Full time

Job summary

Protecht is seeking a Senior Manager, Digital Experience & Growth to own and optimize the global website and digital experience. You will drive strategy, buyer journeys, and conversion optimization to attract and convert target buyers across our expanding global markets.

The role blends technical website execution with commercial judgment, aligning CRO, analytics, SEO, and ABM tactics to measurable pipeline and revenue outcomes. Fully remote in the United States.

Qualifications

• 6+ years in digital, website management or growth marketing.
• Experience owning a B2B website end-to-end.
• Hands-on HTML/CSS and CMS management.
• Strong CRO, analytics, and SEO knowledge.

Responsibilities

• Own Protecht's global website roadmap and improvements.
• Translate objectives into website priorities and conversion paths.
• Develop buyer journeys across audiences and campaigns.
• Manage updates, CMS, pages, and digital assets.
• Lead CRO and experimentation across key pages.
• Partner with Marketing Operations on tracking and data flows.

Skills

6+ yrs exp

B2B SaaS

CRO

Web analytics

Buyer journeys

Leadership

Tools

HubSpot CMS

HTML/CSS

SEO/GEO

ABM tech

Job description

About Protecht

At Protecht, we're on a mission to redefine the way the world thinks about risk, and we're growing fast across APAC, the UK, and North America.

We've been named a Great Place to Work® four years in a row, and that's no accident. Our people are curious, driven, and genuinely care about building technology that makes a difference.

As organisations navigate an increasingly complex world, we help them turn risk into opportunity through innovative SaaS solutions, AI-powered insights, and emerging technologies that deliver smarter, faster decision making. For marketers, it's an opportunity to shape a growing global brand, bring compelling customer stories to life, and help drive the next phase of our growth journey.

We're also big believers in flexibility, trust, and continuous learning, because we know the best work happens when people are supported to thrive.

The opportunity

The Senior Manager, Digital Experience & Growth owns the performance and continuous improvement of Protecht's global website and digital experience, ensuring we effectively attract, engage and convert target buyers.

Working across marketing functions, this is a hands-on individual contributor role spanning website strategy and execution, buyer journeys, CRO, search and digital performance. The role combines technical digital expertise with strong commercial judgment to ensure Protecht's digital experience contributes meaningfully to qualified demand, pipeline and growth.

What you'll do

Website & Digital Experience

• Own Protecht's global website roadmap, day-to-day management and continuous improvement.
• Translate company and Marketing objectives into website priorities, experiences and conversion paths.
• Develop and optimize buyer journeys across key audiences, solutions, campaigns and stages of the buying process.
• Identify opportunities to improve how visitors discover, understand and engage with Protecht.
• Ensure the website evolves alongside Protecht's positioning, platform story and go-to-market priorities.

Website Management & Technical Execution

• Manage and execute website updates, including pages, landing pages, forms, navigation, campaign experiences and other digital assets.
• Own the CMS and coordinate technical development or external resources where required.
• Maintain strong standards for site performance, usability, accessibility, tracking and overall digital experience.
• Partner with Marketing Operations to ensure forms, tracking, integrations and data flows support effective lead capture and measurement.
• Manage website-related agencies, developers or specialist partners as needed.

Conversion & Growth

• Own the website conversion strategy and continually improve paths from visitor to meaningful buyer action.
• Develop and manage a structured CRO and experimentation program across key pages, journeys, forms and calls to action.
• Use behavioral, intent and performance data to identify friction, opportunities and changing buyer behavior.
• Recommend and execute retargeting, paid amplification or other digital tactics where they support defined campaign and commercial objectives.
• Connect digital activity to measurable outcomes including engagement, qualified demand, pipeline contribution and conversion.

Search & Discoverability

• Partner closely with Content and external SEO/GEO specialists to improve Protecht's visibility across traditional search and emerging AI-driven discovery.
• Translate SEO/GEO recommendations into technical, structural and on-page website improvements.
• Ensure website architecture supports topic authority, buyer discovery and Protecht's strategic market positioning.
• Use search and website intelligence to help inform content priorities and digital experiences.

Performance & Optimization

• Define and own the measures of website and digital performance, aligned to Marketing OKRs and tied to pipeline contribution.
• Analyze website behavior, conversion, acquisition sources and campaign performance to pinpoint what's driving or blocking demand, and turn findings into prioritized action.
• Run a disciplined test-learn-optimize cadence that keeps the website evolving as a commercial asset, not a static corporate property.
• Partner with Marketing Operations to connect website activity to downstream funnel and pipeline outcomes, so digital impact is measured in revenue terms.
• Report candidly to Marketing leadership and stakeholders on what's working, what isn't and what needs to change, and drive those changes through.

What you'll bring

• 6+ years of experience across digital, website management or growth marketing, ideally in B2B SaaS or enterprise technology.
• Demonstrated experience owning a B2B website end-to-end, including roadmap, optimization, conversion performance and hands-on execution.
• Strong hands-on experience with HubSpot CMS/Content Hub, including building and managing pages, landing pages, forms, templates and website content.
• Working knowledge of HTML/CSS and sufficient technical fluency to troubleshoot and execute routine website changes independently; deeper development expertise is not required.
• Strong experience with CRO, buyer journeys, web analytics and experimentation, with working knowledge of SEO/GEO, paid digital and how these connect to measurable conversion and pipeline.

Bonus if you have:

• Experience in GRC, risk, cybersecurity, enterprise software or another complex B2B technology environment
• Familiarity with intent data, account identification, personalization and ABM technologies
• Practical experience with SEO/GEO/AEO, paid search/social and emerging AI applications for digital experience and optimization
• Experience operating across global markets in a lean, high-growth or PE-backed environment

Why Protecht?

At Protecht, a positive and super friendly culture awaits you, where learning is valued and supported. We empower our people through leadership, training, knowledge-sharing, and mentorship. Here are some of the perks of working with Protecht:

• A highly flexible culture - our way of working lets people work across home and our offices
• A strong commitment to your learning and development - fortnightly dedicated L&D afternoons
• Reward & Recognition programs
• A strong focus on work/life balance with access to Birthday leave, bonus days and paid parental leave
• Competitive remuneration | Annual Performance Bonus
• Generous Employee Referral Program

Please note - This is a fully remote position, open to candidates based in the United States.