Senior Manager, Digital Ad Tech & CAPI Operations

Verizon; Basking Ridge (NJ); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon is seeking a Digital Media Ad Operations Senior Manager to lead site tagging and CAPI strategy within the Adtech team. You will drive end to end implementation, coordinate with Privacy and Legal, and ensure collaborations meet Verizon standards and campaign KPIs.

The role requires senior expertise in tag management, data onboarding, and privacy governance, with a strong ability to translate data insights into enterprise level safety and efficiency. Hybrid work model with office presence.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Experience with tag management, privacy governance, and data sharing.
• Knowledge of contracting terms related to data processing and scopes of work.

Responsibilities

• Lead site tagging and CAPI strategy and execution across Verizon properties.
• Collaborate with Privacy and Legal to ensure governance compliance.
• Coordinate with technical data teams to set up integrations in line with contracts.
• Work with Sourcing to ensure contract terms cover use cases and data terms.
• Provide technical guidance to digital media leads to align tagging with KPIs.

Skills

Tag Management Systems

Data onboarding

Privacy compliance

Contract negotiations

Education

Bachelor's degree or four+ years of work experience

Tools

Tealium

Adobe

Google Tag Manager

LiveRamp

Epsilon

CM360

Innovid

Job description

Verizon is seeking a Digital Media Ad Operations Senior Manager to lead site tagging and CAPI strategy within the Adtech team. You will drive end to end implementation, coordinate with Privacy and Legal, and ensure collaborations meet Verizon standards and campaign KPIs.

The role requires senior expertise in tag management, data onboarding, and privacy governance, with a strong ability to translate data insights into enterprise level safety and efficiency. Hybrid work model with office presence.