Senior Manager-Demand Generation

James Moore & Co. P.L.; Tallahassee (FL); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Demand Generation to lead innovative marketing strategies that drive revenue growth. This fully remote role offers the chance to spearhead B2B marketing efforts, collaborate with industry leaders, and create impactful campaigns that enhance brand visibility. You'll have the opportunity to work flexibly, with an emphasis on personal and professional growth. Join a dynamic team that values your unique contributions and fosters an environment of creativity and collaboration. This is your chance to make a significant impact in a firm dedicated to supporting local businesses and non-profits.

Benefits

401K contribution

100% healthcare coverage

Wellness Program reimbursement

Flexible PTO

Work-from-home options

Qualifications

• 7+ years of experience in demand generation and B2B marketing.
• Extensive experience with HubSpot and marketing analytics.

Responsibilities

• Oversee multi-channel marketing efforts to drive revenue growth.
• Develop and execute marketing strategies for lead generation.

Skills

Demand Generation

Digital Marketing

B2B Marketing

Marketing Analytics

SEO Strategies

Project Management

Content Creation

Collaboration

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business Administration

Tools

HubSpot

GA4

Posthog

Apollo.io

SEMrush

Microsoft Office Suite

Job description

James Moore & Co., P.L. is a Top 200 public accounting and business consulting firm located in Florida with offices in Daytona Beach, DeLand, Gainesville, Ocala, and Tallahassee. Our practice includes tax, assurance, accounting & controllership, wealth management, HR solutions, technology solutions, data analytics and business intelligence, and business advisory services. Our diverse industry specializations include start-up technology, healthcare, government, nonprofit, manufacturing, higher education, construction, and real estate. For more information about our firm, please visit us at: www.jmco.com.

We’re searching for a Senior Manager, Demand Generation to join our team. This is a fully remote position, with the occasional need for overnight or same day travel. The Senior Manager, Demand Generation is responsible for overseeing all multi-channel marketing efforts and driving revenue growth within business-to-business (B2B) professional services. This role involves developing and executing targeted marketing strategies aimed at generating and nurturing leads, optimizing customer retention, and enhancing brand visibility. This role requires close collaboration with industry and service leaders to develop inbound and outbound lead generation initiatives, ensuring alignment with business objectives and revenue goals.

Why you'll love it at James Moore:

• Moore Valued: Open door policies allow you to have a voice to suggest new and better ways of doing what we do and actively participate in the innovation to evolve the Firm over time.
• Moore Flexible: We value our vacation time just as much as our work! Here at JMCo, you'll be met with flexible PTO and work-from-home options in an environment where we hold ourselves accountable for getting the work done on our own time.
• Moore Impactful: At James Moore, we provide solutions to the small businesses that impact our local economies and to non-profits that make a difference where we work and play.

Who you are:

• You enjoy creating your own path, a path to success not predetermined for you but made with you.
• You’re flexible, adaptable, and empowered to add your own spin to our uncommon culture inspired by our diverse team members.
• You relish dynamic work and balancing multiple projects.
• You have a strong sense of ownership and a willingness to work collaboratively to create and implement successful solutions.
• You strive to be an expert in your area of practice and diligently pursue relevant credentials and certifications.

What you will do in this role:

• Spearhead the revenue growth objectives developed by the Chief Growth Officer to allow for the department’s contribution to the Firm’s mission and strategic vision.
• Partner with industry and service leaders to develop and manage integrated marketing campaigns that drive lead generation, pipeline growth, and revenue.
• Design and execute target account-based marketing (ABM) and segmented campaigns, tailoring strategies to high-value accounts and key decision-makers to increase engagement and conversion.
• Leverage marketing technologies and analytics to implement customer retention and expansion campaigns, optimizing the buyer’s journey and maximizing lifetime value.
• Coordinate the assignments of the marketing team to ensure execution and strategic alignment of demand generation campaigns with business priorities.
• Utilize marketing analytics tools to monitor, measure, and optimize campaign performance, continuously improving demand generation efforts.
• Oversee that website content and marketing assets effectively support the entire buyer’s journey, enhancing lead nurturing and conversions.
• Implement lead nurturing workflows and automated sequences within our customer relationship management (CRM) platform to support the full sales funnel.
• Engage with external vendors to implement and optimize paid media campaigns, enhancing brand visibility and driving conversion rates.
• Direct search engine optimization (SEO) and generative artificial intelligence (AI) search efforts utilizing tools to track key performance indicators and inform strategic decisions.
• Develop a well-rounded understanding of the Firm’s environment and operational methods to more fully account for both qualitative and quantitative variables in analysis.
• Collaborate across various organizational departments and work with cross-functional teams to execute goals.
• Manage the lifecycle of projects/business operations and/or subordinates.

What you'll bring to the table:

• 7+ years of experience in demand generation, digital marketing, and B2B marketing.
• Extensive experience with HubSpot, cold email campaigns, paid advertising, marketing analytics, and SEO strategies.
• Proven experience developing and executing marketing campaigns that drive lead generation and revenue growth.
• Proficient in crafting conversion-driven content across various digital platforms.
• Proficient with Microsoft Office Suite or related software.
• Bachelor’s degree in marketing, business administration, or equivalent experience.

Preferred Qualifications:

• 10+ years of experience in demand generation, digital marketing, and B2B marketing.
• Google Ads Certification, HubSpot Content Marketing Certification, HubSpot Inbound Marketing Certification, or Online Marketing Certified Professional.
• Prior experience in GA4, Posthog, Apollo.io, and SEMrush.
• Prior experience in public accounting or another professional services organization.
• Excellent interpersonal and presentation skills including verbal and written communication skills with the ability to represent the company in front of any stakeholder and a proven record of successful negotiations.
• Proven project management expertise with a focus on strategic planning, resource allocation, and seamless execution of marketing initiatives to drive business objectives.
• Ability to clearly articulate firm values and opportunities and to build dynamic connections with internal stakeholders.

Benefits of joining JMCo:

• We offer a 4-5% annual contribution to ALL employees through our 401K program, regardless of what they can contribute to their own savings.
• We pay for 100% of our employees' basic healthcare, dental, and vision coverage.
• Up to $300 per calendar year for our employee Wellness Program.

When you join James Moore and Co., P.L. you are joining a firm that sees you as Moore. We believe in a firm that values who you are and the unique ideas you bring to the table. We know you have goals, both personal and professional, and we want to work together to make those goals a reality.

“Together we are Moore.”

James Moore & Co., CPAs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. All offers are contingent on the satisfactory outcome of a background check including a criminal record check, reference check, credit check, employment, and education verification.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.