Senior Manager, Data and Marketing Technology

Mod Op; Dallas (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

Mod Op seeks a Senior Manager for Data and Marketing Technology to lead the Data and Marketing Tech team, blending data engineering with marketing domain knowledge to act as a marketing technology partner rather than a pure IT vendor.

You will partner with leadership, oversee CRM/CDP platforms, and mentor the team while shaping the group's positioning to drive client success through data-driven marketing solutions.

Qualifications

• Leads data/analytics or technology teams with people management responsibility.
• Strong background in data engineering or analytics and SQL knowledge.
• Experience with cloud data platforms (e.g., Google Cloud, BigQuery).
• Experience with CRM or CDP platforms such as Salesforce, Adobe, or AJO.
• Deep understanding of marketing campaigns, lifecycle, and measurement.
• Proven ability to communicate clearly with technical and marketing stakeholders.

Responsibilities

• Lead day-to-day coverage of the Data and Marketing Tech team and manage leaves.
• Build marketing domain knowledge across the team and drive domain training.
• Lead strategy work including client engagement, white papers, and capstone projects.
• Support client conversations by linking technical work to marketing needs.
• Guide the team on CRM/CDP platforms and marketing data integration.
• Mentor junior members on data-driven marketing concepts.
• Shape the team's positioning as a data and marketing technology group.

Skills

Team leadership

Data engineering

SQL

CRM platforms

Marketing analytics

Google Analytics

Tools

Google Cloud

BigQuery

Salesforce

Adobe

AJO

Job description

Senior Manager, Data and Marketing Technology

About Mod Op

Mod Op is a full-service advertising agency able to offer clients a full suite of solutions. Mod Op can offer you access to low-cost, high-quality health care options and a team of enthusiastic, collaborative and motivated coworkers who see career development and personal development as intertwined.

At Mod Op, we’re more than just an agency—we’re a team of forward-thinking professionals who are passionate about driving client success. We believe in fostering meaningful relationships, collaborating across disciplines, and delivering impactful solutions that help businesses grow. If you are a strategic thinker with a passion for building lasting client partnerships, we’d love to hear from you. Join us and be part of a company that values innovation, creativity, and excellence in everything we do.

About the role

The Senior Manager leads the Data and Marketing Technology team at Mod Op. This person pairs data and engineering skill with marketing domain knowledge, so the team can serve clients as a marketing technology partner rather than an IT vendor. The role reports to the Mod Op leadership team and shares day-to-day leadership of the team with the existing leads.

What you'll do

• Share day-to-day coverage of the team with the other leads, so leave can be taken without gaps.
• Build marketing domain knowledge across the team and lead the domain training agenda.
• Lead strategy work, including the OCM engagement, white papers, and capstone projects.
• Support client and partner conversations, including upcoming partner and prospect engagements, by connecting technical work to marketing needs.
• Guide the team on Salesforce, Adobe, AJO, and other CRM and CDP platforms.
• Mentor junior team members on campaign concepts and data-driven marketing.
• Help shape the team's positioning as a data and marketing technology team.

Qualifications

Required

• Experience leading a data, analytics, or technology team, with people management responsibility
• Strong background in data engineering or analytics, with working knowledge of SQL and cloud data platforms
• Working knowledge of marketing: campaigns, customer lifecycle, and at least one marketing domain such as brand, performance, or lifecycle marketing
• Cloud data platforms, such as Google Cloud and BigQuery, and back-end data work to stitch sources together
• Experience with CRM or CDP platforms such as Salesforce, Adobe, or AJO
• Clear communication with both technical teams and marketing stakeholders
• SQL and advanced analytics, beyond reporting queries
• Data modeling and marketing intelligence, not only dashboards
• Salesforce, Adobe, and AJO for campaign and customer data
• CRM and CDP platforms used across client programs
• Google Analytics and web-based marketing measurement

Preferred

• Experience with Google Analytics and web-based marketing measurement
• Experience designing training programs or capstone projects for technical teams
• Experience engaging with external partners or local technology communities