Senior Manager, CX Messaging and Activation Lead

Scorpion Therapeutics; Pennsylvania; Hybrid; USD 124,000 - 207,000; Full time

Benefits offered by this job

Bonus target 17.5%

Long-term incentives

401(k) match

Paid time off

Parental leave

Medical/dental/vision coverage

Job summary

Scorpion Therapeutics seeks a senior marketing leader to drive lifecycle messaging for internal AI platforms. You will own positioning, asset production, and end-to-end GTM launches while coordinating with product teams and compliance to ensure responsible AI communications.

You will oversee funnel analysis from awareness to first use, deliver reusable playbooks, and push for adoption and retention through data-driven campaigns.

Qualifications

• BA/BS in Marketing/Comms/Digital Media (or related).
• 6–8+ years product/digital/brand marketing; strong portfolio.
• Experience with awareness-to-first-use funnel and end-to-end launches.
• Messaging architecture; playbooks; persona translation.
• Hands-on asset production; cross-functional launch orchestration.
• Daily hands-on AI tool use; regulatory review in regulated industry.
• Comfort tying engagement metrics to adoption/retention.

Responsibilities

• Segment internal AI platform messaging by lifecycle stage and adapt for differences.
• Own competitive positioning and message testing; maintain message library.
• Lead end-to-end internal GTM/launch: strategy, pre-launch demand, launch sequencing.
• Own top-of-funnel to first use and build always-on demand between launches.
• Establish reusable launch playbook and govern messaging standards.
• Partner with Experience Architecture/Product to ground messaging; feed insights.
• Define and socialize ethical/responsible AI messaging; ensure compliance checks.
• Write/design/produce campaign assets; create launch copy/visuals/video.
• Set campaign targets and connect metrics to 30-day active use.

Skills

BA/BS in Marketing

6-8+ years marketing

Funnel diagnosis

Messaging architecture

Asset production

Education

BA/BS in Marketing/Comms/Digital Media

Tools

Teams

Slack

Viva Engage

Job description

Responsibilities:

• Segment internal AI platform messaging by lifecycle stage; adapt for divisional/cultural differences and ground WIIFM in real workday outcomes.
• Own competitive positioning and message testing; maintain current message library as platforms change.
• Lead end-to-end internal GTM/launch: channel/audience strategy, go-to-market plans, pre-launch demand (waitlists/cohorts/teasers), launch sequencing with training/community leads, and post-launch reviews tied to adoption.
• Own top-of-funnel to first use and build always-on demand between launches (surface placements, internal search/intranet, platform site).
• Establish reusable launch playbook and govern messaging standards; enable stakeholders/champions; support change communications.
• Partner with Experience Architecture/Product to keep messaging grounded; feed user insights/friction to product teams.
• Define and socialize ethical/responsible AI messaging guidance with training/community; ensure legal/compliance/regulatory checkpoints for platform communications.
• Write/design/produce campaign assets; create launch copy, visuals, and short-form video on real production cadence.
• Set campaign targets and connect metrics to 30-day active use and the Sean Ellis test.

Qualifications (Basic):

• BA/BS in Marketing/Comms/Digital Media (or related).
• 6-8+ years product/digital/brand marketing; strong portfolio.
• Experience with awareness-to-first-use funnel diagnosis; end-to-end launches.
• Messaging architecture, messaging standards/playbooks, technical-to-persona translation.
• Hands-on asset production; cross-functional launch orchestration.
• Daily hands-on AI tool use; legal/compliance/regulatory review experience (regulated industry preferred).
• Comfort tying engagement metrics to adoption/retention.

Preferred:

• Consumer tech/B2B SaaS/agency experience; AI product positioning; creative/video tooling.
• Collaboration tool engagement (Teams/Slack/Viva Engage); learning/community sequencing.
• Responsible AI guidance development; message testing/user research/win-loss interviews.

Work location: Hybrid.

Comp/benefits: Base salary $124,400-$207,400 (Tampa: $111,900-$186,500); bonus target 17.5% and eligible long-term incentives; 401(k) match, paid time off, caregiver/parental and medical leave, and medical/dental/vision coverage.