Senior Manager, CRM Marketing

Aristocrat Leisure; Las Vegas (NV); On-site; USD 120,000 - 160,000; Full time

Job summary

Aristocrat Leisure is seeking a Senior Manager of CRM Marketing to design and execute data-driven strategies for improving player retention, acquisition, and lifetime value in regulated markets. You will lead segmentation, real-time campaigns, and hyper-targeted promotions, partnering with Product, Tech, and Analytics teams to deliver seamless customer journeys.

The role emphasizes leadership, analytics, and a strong focus on responsible gaming and regulatory compliance within the global

Qualifications

• 7+ years in CRM, retention marketing, or customer lifecycle management in regulated iGaming markets.
• Proficient in digital marketing, real-time CRM tools, personalization engines, and automation technologies.
• Strong analytical abilities to translate data into actionable strategies.
• Proven track record in player segmentation, lifecycle marketing, and retention optimization.
• Experience with A/B testing, predictive analytics, and AI-driven engagement strategies.
• Strong leadership to guide cross-functional teams and influence senior stakeholders.
• Knowledge of regulatory standards in gaming and responsible gaming is advantageous.

Responsibilities

• Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication.
• Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.
• Define and optimize segmentation models to enhance targeting and improve engagement rates.
• Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn.
• Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly.
• Apply recommendations and personalization techniques driven by AI to deliver hyper-targeted promotions.
• Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds.
• Develop and track important metrics such as FD conversion rates, CPAs, CPCs.
• Make independent decisions to improve GP value across multiple digital marketing channels.
• Conduct A/B testing and multivariate analysis to optimize engagement and campaign efficiency.
• Implement a robust player segmentation framework to personalize experiences based on user behavior, preferences, and transaction history.
• Build and optimize targeted promotions that drive engagement while maintaining commercial efficiency.
• Ensure promotional activities align with regulatory guidelines and responsible gaming procedures.
• Work closely with the Product, Marketing, Data Science, and Managed Services teams to ensure a seamless customer experience.
• Lead a team of CRM and marketing specialists, encouraging a culture of innovation and data-driven decision-making.
• Present insights, performance reports, and strategic recommendations to external and internal collaborators.

Skills

CRM marketing

Digital marketing

Real-time CRM

Personalization engines

Automation technologies

A/B testing

Leadership

Tools

CRM tools

AI-driven personalization

Job description

As the Senior Manager of CRM Marketing at Aristocrat, you will have an outstanding opportunity to build and implement data-driven strategies that improve player retention, acquisition, and lifetime value. Your skills in CRM planning and delivery, online marketing, and immediate customer relationship management will play a key role. You will improve the customer journey through player segmentation and personalized promotions. Working closely with teams from Marketing, Product, Business Analytics, and Technology, you will develop player experiences and notably increase conversion and retention.

What You'll Do

• Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication.
• Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.
• Define and optimize segmentation models to enhance targeting and improve engagement rates.
• Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn.
• Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly.
• Apply recommendations and personalization techniques driven by AI to deliver hyper-targeted promotions.
• Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds.
• Develop and track important metrics such as FD conversion rates, CPAs, CPCs.
• Make independent decisions to improve GP value across multiple digital marketing channels.
• Conduct A/B testing and multivariate analysis to optimize engagement and campaign efficiency.
• Implement a robust player segmentation framework to personalize experiences based on user behavior, preferences, and transaction history.
• Build and optimize targeted promotions that drive engagement while maintaining commercial efficiency.
• Ensure promotional activities align with regulatory guidelines and responsible gaming procedures.
• Work closely with the Product, Marketing, Data Science, and Managed Services teams to ensure a seamless customer experience.
• Lead a team of CRM and marketing specialists, encouraging a culture of innovation and data-driven decision-making.
• Present insights, performance reports, and strategic recommendations to external and internal collaborators.

What We're Looking For

• More than 7 years of experience in CRM, Retention Marketing, or Customer Life Cycle Management within regulated iGaming and sports betting markets.
• Comprehensive knowledge of Digital Marketing, Real-time CRM tools, personalization engines, and automation technologies.
• Strong analytical abilities, with the capacity to interpret complex data and convert it into actionable strategies.
• Proven track record in player segmentation, lifecycle marketing, and retention optimization.
• Experience with A/B testing, predictive analytics, and engagement strategies powered by artificial intelligence.
• Strong leadership skills, with the ability to lead cross-functional teams and influence senior collaborators.
• Knowledge of regulatory standards in gaming and responsible gaming initiatives is advantageous.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games.

Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness), and regulated online real-money gaming (Aristocrat Interactive).

Our team of over 7,300 employees worldwide is united by our company's mission to bring joy to life through the power of play.

We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games.

And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability.

We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

Travel Expectations

Up to 20%

Additional Information

Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Compensation Philosophy

We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location. Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits. Specific details about compensation and benefits for this position will be discussed during the recruitment process.

Aristocrat Leisure Limited (Aristocrat) is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Listed on the Australian Securities Exchange (ASX), Aristocrat (ASX code: ALL) is headquartered in Sydney, Australia, with over 7300 employees working in more than 20 locations across the globe. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, mobile games and online real money games, including iLottery.

Aristocrat has seven corporate functions and three reporting segments that span regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive). Our game and product portfolios collectively entertain millions of players worldwide every day. Across our global enterprise, Aristocrat aims to create long-term sustainable value for all stakeholders by upholding our core values and producing the world’s best gaming content. Our people-first mindset prioritises the safety and wellbeing of our people. We have ambitions to be an industry leader in responsible gameplay and we invest in employees’ development and offer career pathways, so they have what they need to do their best work at Aristocrat. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us every day.

We are excited about the future of Aristocrat and united by our mission and we invite everyone to join us as we bring joy to life through the power of play!

Equal Employment Opportunity

Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law.

If you need assistance or accommodation applying for a position, please reach out to [e-mail].

Sustainability

At Aristocrat, sustainability is embedded in our strategy, operations and the values and culture of our teams across the globe. Our Sustainability report provides information on the progress we’ve made each year, across our four strategic sustainability pillars – Good Governance & Responsible Business, Empowering Safer Play (formerly responsible gameplay), Operational Sustainability & Climate, and People & Community. You can read more about our progress here: https://www.aristocrat.com/sustainability/