Senior Manager, CRM & Lifecycle Marketing

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a Senior Manager to lead CRM strategy and lifecycle marketing across email, SMS, and push channels.

You will partner with Marketing, E‑Commerce, Product and Analytics to optimize customer journeys, personalization, and lifecycle programs, driving growth and lifetime value. This role requires 8+ years in CRM and strong leadership in cross‑functional teams within a fast‑paced environment.

Qualifications

• Bachelor's degree required; MBA or related graduate degree preferred.
• 8+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement.
• Proven experience leading CRM strategy across email, SMS, loyalty, personalization, and customer lifecycle programs.
• Experience with and an understanding of CRM platforms, marketing automation, customer segmentation, and omnichannel marketing.
• Experience partnering with Analytics, Product, Technology, and Retail organizations to deliver consumer-centric initiatives.
• Experience leading cross-functional projects and influence senior stakeholders.
• Experience translating complex data into business strategy.
• Highly organized with experience with project management.
• Experience with business planning and forecasting
• Experience managing an agency.

Responsibilities

• Define and lead the CRM strategy aligned with business objectives across email, SMS, push notifications and automated campaigns.
• Develop lifecycle marketing strategies that increase consumer acquisition, retention, repeat purchase rate, loyalty participation, and lifetime value.
• Design and continuously optimize end-to-end omnichannel consumer journeys across digital touchpoints.
• Establish CRM priorities, annual roadmap, testing framework, and business growth opportunities.
• Lead CRM campaign planning across Email, SMS, Push, Triggered Communications, and Loyalty initiatives.
• Own campaign governance, prioritization, and resource planning to ensure execution quality and business impact.
• Partner with Creative, Brand Marketing, E-Commerce and Retail teams to deliver cohesive consumer experiences.
• Drive continuous optimization through testing, personalization, segmentation, and performance analysis.
• Lead the evolution of the omnichannel consumer journey, ensuring consistency across digital and retail touchpoints.
• Lead CRM Analytics and Data to develop scalable personalization strategies powered by first-party data.
• Identify opportunities to improve consumer experience through automation, behavioral triggers, predictive audiences, and dynamic content.
• Champion new CRM capabilities that enhance personalization.
• Own CRM business KPIs including revenue contribution, engagement metrics, database growth, campaign performance, and personalization performance.
• Translate performance insights into actionable business recommendations.
• Present CRM performance, strategic initiatives, and business opportunities to senior leadership.
• Collaborate with internal and agency teams to prioritize CRM capabilities, automation, and consumer experience enhancements.
• Support the implementation of new CRM technologies and omnichannel initiatives.
• Exceptional analytical mindset
• Excellent communication, presentation, and leadership skills.
• Ability to thrive in a fast-paced, collaborative environment while balancing strategic planning and operational execution.

Skills

CRM strategy

Lifecycle Marketing

Digital Marketing

Customer Engagement

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree

MBA preferred

Tools

CRM platforms

Marketing automation

Job description

Samsung Electronics America, Inc. is seeking a Senior Manager to lead CRM strategy and lifecycle marketing across email, SMS, and push channels.

You will partner with Marketing, E‑Commerce, Product and Analytics to optimize customer journeys, personalization, and lifecycle programs, driving growth and lifetime value. This role requires 8+ years in CRM and strong leadership in cross‑functional teams within a fast‑paced environment.