Senior Manager, CRM Analytics

LVMH Group; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision care

Disability insurance

Paid time off

Employee discount

Job summary

Givenchy invites applications for a Senior Manager, CRM Analytics in North America. You will transform CRM data into insights that drive client engagement, boutique performance, and commercial growth across the region.

Reporting to the Senior Director of Client Development, you will oversee CRM reporting, performance measurement, and client analytics while partnering with Retail, Boutique Directors, Data, IT, and Central teams.

Qualifications

• 10+ years of experience in CRM Analytics, Client Analytics, BI, or Client Development within luxury retail.
• Advanced analytical skills to translate data into actionable business recommendations.
• Strong experience with Salesforce CRM, Qlik, Excel, and reporting/dashboard development.
• Experience creating executive-level presentations and performance reporting.
• Knowledge of client segmentation, lifecycle management, and client acquisition metrics.

Responsibilities

• Serve as the regional CRM analytics expert for North America, driving growth across US touchpoints.
• Develop and maintain weekly, monthly, quarterly, and ad hoc CRM reporting for leadership and boutiques.
• Analyze client performance across segments, identify trends, opportunities, and risks.
• Translate data into actionable recommendations to improve acquisition, retention, and loyalty.
• Create KPI scorecards and dashboards to standardize performance across boutiques.

Skills

CRM Analytics

Client Analytics

Business Intelligence

Executive Presentations

Cross-Functional Collaboration

Tools

Salesforce CRM

Qlik

Excel

Job description

Givenchy, the epitome of audacity in luxury fashion, invites you to join as a Senior Manager, CRM Analytics. Immerse yourself in audacious collections and deliver experiences defining Givenchy’s legacy.

Position Overview

We are seeking an experienced Senior Manager, CRM Analytics to join Givenchy North America at an exciting stage of growth. Reporting to the Senior Director of Client Development, this role is responsible for transforming CRM data into meaningful business insights that drive client engagement, boutique performance, and commercial growth across the region.

This role will oversee CRM reporting, performance measurement, and client analytics while partnering closely with Retail, Boutique Directors, Training, Data, IT, and Central teams. The Senior Manager will ensure that CRM reporting goes beyond dashboards by translating insights into clear, actionable recommendations that boutiques can implement to improve client acquisition, retention, appointment productivity, and overall client experience.

This position combines strong analytical expertise with a deep understanding of luxury retail, enabling the business to make informed decisions that strengthen client relationships and maximize

Key Responsibilities

CRM Analytics & Business Insights

• Serve as the regional CRM analytics expert, providing actionable insights that support business growth across all US touch points.
• Develop and maintain weekly, monthly, quarterly, and ad hoc CRM reporting for executive leadership and boutique teams.
• Analyze client performance across all client segments, identify trends, opportunities, and areas of risk.
• Translate complex data into clear recommendations that drive measurable actions within boutiques.
• Build reporting methodologies, KPI scorecards, and dashboards that provide visibility into client performance and boutique execution.
• Identify opportunities to improve client acquisition, retention, reactivation, appointment productivity, and client loyalty through data-driven insights where possible for Retail and Wholesale.
• Monitor business performance across boutiques, highlighting best practices and opportunities for improvement where possible for Retail and Wholesale.

Job responsibilities

• Partner closely with Boutique Directors to establish, monitor, and evaluate weekly and monthly CRM KPIs.
• Provide performance recaps with actionable recommendations that help boutiques improve CRM execution and client development activities.
• Conduct regular business reviews with boutiques and the Client Development Team to identify opportunities for growth and support execution of client development initiatives.
• Monitor key CRM behaviors including:
• New client acquisition
• Client reactivation
• Data capture and enrichment
• Support the Senior Director of Client Development by providing meaningful reporting and performance analysis to inform regional priorities.

Client Development & Client Experience

• Analyze client journeys and engagement behaviors to identify opportunities to elevate the client experience.
• Measure the effectiveness of CRM campaigns, clienteling initiatives, and boutique activations.
• Partner with Retail and Client Development teams to optimize client outreach based on segmentation, purchasing behaviors, and lifetime value.
• Support boutique teams by identifying high‑potential client opportunities through data analysis.
• Ensure CRM insights translate into personalized client engagement that strengthens long‑term loyalty.

CRM Systems & Data Management

• Act as the North American business expert for Salesforce CRM, Qlik, and reporting platforms.
• Ensure CRM data quality through ongoing monitoring and recommendations for data governance improvements.
• Partner with Central, Data, IT, and LVMH teams on CRM reporting enhancements and system improvements.
• Support implementation and optimization of CRM tools that improve boutique efficiency and client engagement.
• Create scalable reporting frameworks that standardize performance measurements across the region.

Events & Client Activations

• Partner with boutiques to measure the performance and ROI of client events and activations.
• Analyze invitation strategies, attendance, sales conversion, client retention, and acquisition results.
• Identify best practices and provide recommendations to maximize event effectiveness and client engagement.
• Support regional client initiatives by delivering post‑event analysis and actionable business recommendations.

Cross-Functional Collaboration

• Collaborate with Retail, Wholesale, Training, Data, Digital, Omnichannel, Marketing, Finance, and IT teams to support CRM initiatives.
• Partner with Central teams to align reporting standards, KPI definitions, and client analytics.
• Support executive presentations by delivering concise, data‑driven business insights and recommendations.
• Foster a culture of continuous improvement by using analytics to influence decision‑making across the organization.

Profile

Qualifications

• 10+ years of experience in CRM Analytics, Client Analytics, Business Intelligence, or Client Development within luxury retail.
• Advanced analytical skills with the ability to translate complex data into actionable business recommendations.
• Strong experience with Salesforce CRM, Qlik, Excel, and reporting/dashboard development.
• Experience creating executive‑level presentations and performance reporting.
• Strong understanding of luxury retail clienteling and CRM best practices.
• Knowledge of client segmentation, customer lifecycle management, appointment productivity, and client acquisition metrics.
• Excellent communication and presentation skills with the ability to influence cross‑functional stakeholders.
• Highly organized with exceptional attention to detail and project management capabilities.
• Comfortable working in a fast‑paced, collaborative environment with multiple priorities.

Success in this Role

The successful candidate will be recognized for turning CRM data into business action. Through insightful reporting, thoughtful analysis, and close partnership with boutique teams, this role will help elevate client development across North America by enabling boutiques to make smarter decisions, strengthen client relationships, and drive measurable business results.

Rather than simply reporting performance, this role will ensure analytics lead to execution—empowering boutiques with practical recommendations that improve client engagement, sales productivity, and overall client experience.

The compensation for this position ranges from $130,000 - 160,000 annually . The rate of pay offered will be dependent upon candidate’s relevant skills and experience. In addition, there is a comprehensive benefits package including:

• medical
• dental
• vision
• short and long‑term disability
• various paid time off programs
• employee discount/perks
• retirement plan with employer contribution

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform key job functions.

At our Maison, we offer a generous benefits package including medical insurance, bonus structure, paid time off, holiday pay, 401k, automatic employee contribution, and more.

• medical insurance
• bonus structure
• paid time off
• holiday pay
• 401k
• automatic employee contribution
• more

New elegance with a modern twist and femininity combine in the timeless world of Givenchy. Its style is the signature of Hubert de Givenchy, who established the eponymous Haute Couture House at the start of the 1950s. Combining finesse, discretion, and elegance, he ensured his designs and ateliers rose to the top and played a key role in international fashion. In 1957, an expansion of scope took place with the launch of the House's first fragrance, L’Interdit – a symbol of the legendary friendship between Hubert de Givenchy and Audrey Hepburn. Ever since then iconic creations from the Maison have continued to cultivate elegance and boldness. Today, Givenchy’s legacy continues to move forward in a modern and powerful way.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.