Brand Marketing Assistant Manager

Kiss Beauty Group; Port Washington (NY); On-site; USD 31,000 - 61,000; Full time

Benefits offered by this job

Premium Medical Insurance Coverage

401(k) Savings Plan

Paid Time Off

Paid Holidays

Job summary

Kiss Nail Products, Inc. in Port Washington, NY, seeks a creative Brand Marketing & Social Media Assistant Manager to drive initiatives across our beauty portfolio.

You will support integrated brand marketing across social media, influencer marketing, digital campaigns, and product launches. The role collaborates with Brand, Product Development, PR, Creative, Performance Marketing, eCommerce, and external agencies to strengthen brand awareness and engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 3–5 years of experience in brand marketing, social media, or influencer marketing within beauty or consumer brands.
• Strong understanding of brand marketing fundamentals, including product launches and campaigns.
• Proficiency with Instagram, TikTok, YouTube, Facebook and emerging platforms.
• Experience working with external agencies and cross-functional teams.
• Excellent written and verbal communication and project management skills.

Responsibilities

• Develop and execute integrated brand marketing initiatives aligned with brand positioning and product priorities.
• Support annual and seasonal brand marketing plans, including launches and campaigns.
• Translate brand strategy into consumer-facing messaging and content direction.
• Lead day-to-day social media strategy across major platforms.
• Manage external social media and influencer agencies and timelines.
• Review content and campaigns to ensure brand consistency and quality.
• Develop and execute influencer marketing strategies, including talent outreach and performance tracking.
• Build relationships with creators, ambassadors, and agencies.
• Collaborate with Product Development and Creative to translate concepts into marketing stories.
• Coordinate campaign content creation and assets from briefing to execution.
• Monitor beauty trends and consumer behavior to spot opportunities.
• Track campaign performance and translate results into actionable recommendations.
• Stay updated on AI tools to improve marketing workflows.

Skills

Brand marketing

Social media

Influencer marketing

Cross-functional

Education

Bachelor's degree

Tools

Analytics tools

AI tools

Job description

Job Description Summary

We are looking for a creative, strategic, and highly organized Brand Marketing & Social Media Assistant Manager to drive brand marketing initiatives across our beauty portfolio.

This role will support the development and execution of integrated brand marketing strategies across social media, influencer marketing, digital campaigns, and product launches. The ideal candidate has a strong understanding of beauty consumers and digital culture, with the ability to translate brand strategy and product priorities into compelling consumer-facing campaigns.

This position will work closely with Brand, Product Development, PR, Creative, Performance Marketing, eCommerce, and external agency partners to strengthen brand awareness, consumer engagement, and overall brand growth.

Job Description

Key Responsibilities

• Develop and execute integrated brand marketing initiatives aligned with brand positioning, business objectives, and product priorities.
• Support the development of annual and seasonal brand marketing plans, including product launches, key brand moments, promotional campaigns, and always-on initiatives.
• Translate brand strategy and product positioning into clear consumer-facing messaging, campaign concepts, and content direction across marketing channels.
• Lead day-to-day social media strategy and execution across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Manage external social media and influencer agencies, including campaign briefs, content calendars, deliverables, timelines, and performance expectations.
• Review and provide strategic feedback on social content, creative assets, and campaign messaging to ensure brand consistency, quality, and consumer relevance.
• Develop and execute influencer and creator marketing strategies, including talent identification, outreach, product seeding, paid partnerships, campaign execution, and performance tracking.
• Build and maintain relationships with creators, brand ambassadors, agencies, and other strategic partners.
• Partner closely with Product Development and Creative teams to understand product concepts, key selling points, and launch priorities and translate them into effective marketing stories.
• Collaborate with PR, Performance Marketing, eCommerce, and Sales teams to ensure consistent brand messaging and integrated go-to-market execution across consumer touchpoints.
• Coordinate campaign content creation, photoshoots, influencer assets, and other marketing deliverables from briefing through final execution.
• Monitor beauty trends, competitive activity, social conversations, cultural moments, and consumer behavior to identify new brand and content opportunities.
• Track campaign and brand performance across social, influencer, and digital channels and translate results into actionable recommendations for future campaigns.
• Stay current on emerging marketing platforms, technologies, and AI tools that can improve creative development, consumer insights, and marketing workflow efficiency.

Knowledge / Experience / Skills / Abilities

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in brand marketing, social media, influencer marketing, digital marketing, or a related field, preferably within beauty, fashion, lifestyle, or consumer brands.
• Strong understanding of brand marketing fundamentals, including brand positioning, consumer messaging, campaign development, product launches, and integrated marketing.
• Strong knowledge of Instagram, TikTok, YouTube, Facebook, influencer/creator ecosystems, and emerging digital platforms.
• Strong interest in and understanding of beauty trends, consumer behavior, social media culture, and the competitive beauty landscape.
• Experience working with external agencies, creators, creative teams, and cross-functional stakeholders.
• Ability to manage multiple campaigns and projects simultaneously while maintaining strong attention to detail and deadlines.
• Strong written and verbal communication, presentation, organizational, and project management skills.
• Strategic thinker with a hands-on execution mindset and the ability to turn insights and business priorities into actionable marketing initiatives.
• Experience with social media management, influencer marketing, analytics, or reporting platforms is preferred.
• Familiarity with AI productivity and creative tools is plus.
• Proactive, collaborative, resourceful, and comfortable taking ownership of projects from concept through execution.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays

Additional Workplace Offerings (subject To Change Or Eligibility.)

• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Qualification(s)

Education(s): Bachelor of Science (B.S) (Required)

Work Experience: Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field

Skill(s): N/A

Language(s): English

Certification(s): Not Applicable

The anticipated compensation range is

22.75 - 44.50 USD Hourly

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the "Company") is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.