Sr. Manager, Transformation Research Lead

Mars; United States; Remoto; USD 134.000 - 185.000; Tempo pieno

Vantaggi offerti da questo lavoro

The Five Principles

Mars University

Competitive compensation with bonus

Descrizione del lavoro

Mars seeks a Senior Manager, Consumer Insights – Transformation to lead consumer-led transformation across the Confectionery and Snacking portfolio. This role focuses on large-scale programs shaping packaging, portfolio strategy and category transformation, while collaborating with Portfolio Marketing, Brand & Business Insights and Sales teams.

Regular in-office presence is expected. Mars offers development opportunities, Mars University, and a competitive compensation package including bonus.

Competenze

• Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field.
• 8+ years of experience in Consumer Insights, Brand Insights, Market Research, Strategy, Marketing or a related discipline, preferably within CPG/FMCG.
• Demonstrated success influencing significant business decisions and/or leading complex, cross-functional transformations.
• Experience with packaging, portfolio strategy, category transformation, innovation or consumer experience transformation.
• Strong Brand Insights experience with demonstrated ability to connect consumer understanding to brand strategy and growth.
• Strong understanding of consumer research, analytics and emerging sources of consumer understanding, with the ability to determine the right approach based on the business decision—not simply the research question.
• Demonstrated ability to translate consumer understanding into strategic choices and measurable business outcomes.
• Proven ability to influence senior stakeholders and lead through complexity and ambiguity.
• Exceptional strategic thinking, problem-solving and storytelling skills

Mansioni

• Drive & Deliver Consumer-Led Transformation Programs: lead multi-year programs with business impact and guide consumer learning agendas.
• Shape & Influence Portfolio, Category & Brand Growth: identify emerging consumer needs to unlock growth and align with brand strategy.
• Build Organizational Capability: elevate insights as a strategic partner and develop new capabilities and tools to embed consumer thinking.

Conoscenze

Influence senior stakeholders

Cross-functional leadership

Brand insights experience

Consumer research analytics

Storytelling

Strategic thinking

Problem solving

Transformation leadership

Formazione

Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field

Descrizione del lavoro

Job Description: The Senior Manager, Consumer Insights – Transformation is a strategic leader responsible for driving consumer-led transformation across the Confectionery and Snacking portfolio. Approximately 80% of this role is focused on large-scale, high-priority transformation opportunities that have the potential to fundamentally change how we build our portfolio, brands and categories. These may include portfolio-wide packaging transformation, portfolio optimization, category transformation, consumer experience transformation and other enterprise-level growth opportunities. The remaining 20% of the role provides flexibility to support broader Brand Insights, category and portfolio priorities, bringing strong brand-building expertise and a consumer-centric perspective to the organization’s most important business questions. Success in this role is not defined by the amount of research delivered. It is defined by the degree to which consumer understanding changes decisions, accelerates transformation and creates measurable business impact. Regular in office presence is an expectation and essential function of the role. The role will influence the following critical stakeholders:

• Portfolio Marketing Team
• Brand & Business Insights Team
• Category & Sales Teams
• One Demand Data & Analytics Team

What are we looking for?

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field.
• 8+ years of experience in Consumer Insights, Brand Insights, Market Research, Strategy, Marketing or a related discipline, preferably within CPG/FMCG.
• Demonstrated success influencing significant business decisions and/or leading complex, cross-functional transformations.
• Experience with packaging, portfolio strategy, category transformation, innovation or consumer experience transformation.
• Strong Brand Insights experience with demonstrated ability to connect consumer understanding to brand strategy and growth.
• Strong understanding of consumer research, analytics and emerging sources of consumer understanding, with the ability to determine the right approach based on the business decision—not simply the research question.
• Demonstrated ability to translate consumer understanding into strategic choices and measurable business outcomes.
• Proven ability to influence senior stakeholders and lead through complexity and ambiguity.
• Exceptional strategic thinking, problem-solving and storytelling skills

What will be your key responsibilities?

Drive & Deliver Consumer-Led Transformation Programs:

Serve as the Insights lead for complex, multi-year transformation programs with significant business impact. Develop and execute consumer learning agendas that guide transformation from diagnosis through strategy, design, development, testing and implementation. Ensure the consumer perspective is a critical driver of major portfolio, category and business transformation decisions. Create clarity and strategic direction in complex, ambiguous transformation environments, enabling leaders to make confident choices about where and how to grow. Shape transformation strategies that result in meaningful changes to the portfolio, consumer experience, packaging, innovation, brands and/or ways of working.

Shape & Influence Portfolio, Category & Brand Growth:

Identify emerging consumer needs, tensions and cultural shifts that can unlock new sources of growth. Bring a strong Brand Insights perspective to cross-category priorities, ensuring consumer understanding leads to stronger brand strategy, positioning, innovation and communication decisions.

Build Organizational Capability:

Elevate the role of Consumer Insights from a research provider to a strategic growth and transformation partner. Build new capabilities, tools, frameworks and ways of working that enable teams to consistently incorporate the consumer into strategic decision-making. Coach and influence Insights partners and cross-functional teams on consumer-centric strategy and transformation.

What can you expect from Mars?

Work with diverse and talented Associates, all guided by The Five Principles Join a purpose driven company, where we’re striving to build the world we want tomorrow, today Best-in-class learning and development support from day one, including access to our in-house Mars University An industry competitive salary and benefits package, including company bonus #TBdigital #on-site #LI-MP1

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment. The pay range shown is applicable to all US locations listed within the job posting:USD 134,400.00 - USD 184,800.00

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.