Senior Manager, Consumer Insights & Transformation

Mars; United States; A distancia; USD 134.000 - 185.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

The Five Principles

Mars University

Competitive compensation with bonus

Descripción de la vacante

Mars seeks a Senior Manager, Consumer Insights – Transformation to lead consumer-led transformation across the Confectionery and Snacking portfolio. This role focuses on large-scale programs shaping packaging, portfolio strategy and category transformation, while collaborating with Portfolio Marketing, Brand & Business Insights and Sales teams.

Regular in-office presence is expected. Mars offers development opportunities, Mars University, and a competitive compensation package including bonus.

Formación

• Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field.
• 8+ years of experience in Consumer Insights, Brand Insights, Market Research, Strategy, Marketing or a related discipline, preferably within CPG/FMCG.
• Demonstrated success influencing significant business decisions and/or leading complex, cross-functional transformations.
• Experience with packaging, portfolio strategy, category transformation, innovation or consumer experience transformation.
• Strong Brand Insights experience with demonstrated ability to connect consumer understanding to brand strategy and growth.
• Strong understanding of consumer research, analytics and emerging sources of consumer understanding, with the ability to determine the right approach based on the business decision—not simply the research question.
• Demonstrated ability to translate consumer understanding into strategic choices and measurable business outcomes.
• Proven ability to influence senior stakeholders and lead through complexity and ambiguity.
• Exceptional strategic thinking, problem-solving and storytelling skills

Responsabilidades

• Drive & Deliver Consumer-Led Transformation Programs: lead multi-year programs with business impact and guide consumer learning agendas.
• Shape & Influence Portfolio, Category & Brand Growth: identify emerging consumer needs to unlock growth and align with brand strategy.
• Build Organizational Capability: elevate insights as a strategic partner and develop new capabilities and tools to embed consumer thinking.

Conocimientos

Influence senior stakeholders

Cross-functional leadership

Brand insights experience

Consumer research analytics

Storytelling

Strategic thinking

Problem solving

Transformation leadership

Educación

Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field

Descripción del empleo

Mars seeks a Senior Manager, Consumer Insights – Transformation to lead consumer-led transformation across the Confectionery and Snacking portfolio. This role focuses on large-scale programs shaping packaging, portfolio strategy and category transformation, while collaborating with Portfolio Marketing, Brand & Business Insights and Sales teams.

Regular in-office presence is expected. Mars offers development opportunities, Mars University, and a competitive compensation package including bonus.