Senior Manager, Consumer Insights FEI - NA Family Care

Kimberly-Clark; Chicago (IL); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Flexible work model

Job summary

Kimberly-Clark is seeking a Consumer Insights Sr. Manager of Front-End Innovation in Chicago.

You will lead quantitative and qualitative research applying behavioral science to uncover 360-degree consumer insights that drive breakthrough products across Kleenex, Cottonelle, Scott, and Viva brands. You will collaborate with brand strategists, engineers, and designers, coaching teams, sharing best practices, and pushing innovative methodologies while supporting a flexible, hybrid work model.

Qualifications

• Bachelor's degree and 7+ years of experience in consumer insights.
• Expertise in front end innovation, including executing behavioral science experiments and leading primary market research.
• Deep understanding of integrating consumer insights into business and marketing strategies.
• Exceptional track record translating insights into brand strategy and innovation priorities.
• Ability to influence across levels and coach others on market research and AI adoption.

Responsibilities

• Partner with cross-functional teams to identify business issues, research objectives, and hypotheses.
• Develop learning plans to evaluate hypotheses and test hypotheses with leading methodologies.
• Synthesize data to provide insights on category, consumers, and innovation pathways.
• Manage engagements with research suppliers to ensure timely, accurate work.
• Uncover insights in an agile environment, driving iterative innovation including AI-based tools.
• Lead with behavioral understanding to inform brand building and testing methodologies.

Skills

Front-end innovation

Behavioral science experiments

Primary/secondary research

AI adoption & utilization

Stakeholder influence

Communication skills

Data synthesis & analysis

Education

Bachelor's degree in relevant field

Advanced degree preferred

Job description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Do you have a passion for uncovering the mystery behind the consumer psyche? Are you always on the lookout for innovative ways to understand and influence human behavior? Do you get a thrill out of driving growth? Exploring the impact of AI on the future of market research? If so, we want you to join our Consumer Insights & Analytics team and help define the future of our innovation!

We are currently have an openingfor aConsumer Insights Sr. Managerof Front-End Innovation at our Chicago Commercial Center. This opening spans across our Kleenex, Cottonelle, Scott and Viva brands within our Family Care business.

With your deep expertise in quantitative and qualitative research, behavioral science and design thinking, you'll take the lead in uncovering 360-degree human understanding to inspire growth-minded decisions and foster a data-driven culture. You'll be the driving force behind applying meaningful, best-in-class consumer insights to create breakthrough innovative products and experiences that will make a difference in consumers’ lives.

As an exceptional communicator, you will build strong relationships with stakeholders across all levels of the organization and will be vital player in a team of brand strategists, engineers, and designers. You will build the talent of others by developing and sharing best practices with both the Insights & Analytics community and broader organization. As a creative and critical thinker with a passion for innovation, you will always be looking for new ways to push the boundaries of what's possible.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

• Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs.
• Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and explore leading edge methodologies to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
• Synthesize, interpret, and apply information/data to establish facts and developing insights to provide new perspectives on the category, consumers, and innovation pathways.
• Manage the engagement of marketing research and analytics projects, including external research suppliers, to ensure the research and analytics are executed in an accurate, timely, and cost-efficient manner.
• Uncover insights in an agile, dynamic business environment to drive iterative innovation process, inclusive of AI-based tools.
• Lead with the application of behavioral understanding to brand building. Apply sound understanding of current and emerging research methodologies, acting as the functional expert in the application of consumer practices.
• Demonstrate intense curiosity to learn the business, the consumer, the market, and apply innovation consumer methodologies to strengthen consumer insights.
• Up to 10% travel may be required.

To succeed in this role, you will need the following qualifications:

• Bachelor's degree and 7+ years of experience in consumer insights, advanced degree preferred
• Expertise in front end innovation, including executing behavioral science experiments and experience leading, designing, executing, and reporting primary market research on early stage projects.
• Deep understanding of how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis into business, innovation, and marketing strategies. This includes segmentation, need states, concept and product development/validation, test and learn approaches, design/packaging testing, creative optimization and more
• Exceptional track record of translating insights into strategy and innovation priorities for a brand
• Ability to work effectively with all levels of business team management
• Ability to coach others and build organizational talent relative to market research and strategic thought – especially related to AI adoption and utilization
• Proven ability to integrate data from a variety of sources to provide clarity and direction to multi-functional team
• Strong influencing skills and ability to shape strategic direction
• Excellent written and communication skills

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position is eligible for overtime pay and a comprehensive benefits suite, including our 401(k) and Profit-Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

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