Senior Manager, Consumer Insights & Analytics

Welch's; Waltham (MA); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

401(k) Plan

Health, dental, and vision insurance

Paid Time Off

Paid Volunteer Time Off (40 hours)

Job summary

Welch's, based in Waltham, MA, seeks a Manager of Consumer Insights and Analytics to shape how consumer understanding informs brand strategy, innovation, and growth. You will translate complex research into actionable guidance and partner with Brand, Innovation, R&D, and Marketing to drive business results.

In a hybrid work environment, you will lead research design, manage external partners, expand segmentation playbooks, and leverage an AI-enabled platform to accelerate insights and inform

Qualifications

• Bachelor's degree in psychology, marketing, anthropology, statistics, or related field.
• Five or more years of relevant consumer insights, market research, or related experience.
• Experience within food and beverage or consumer packaged goods preferred.
• Hands-on research capabilities, including DIY platforms, screener and survey development, and data-quality validation.
• Ability to integrate primary, secondary, syndicated, and other data sources into cohesive insights and recommendations.
• Knowledge of innovation and new-product-development research, including concept and product testing.

Responsibilities

• Shape the consumer learning agenda for Welch's Brand & Innovation team, aligning research priorities with brand, innovation, and growth objectives.
• Lead consumer insights projects from question through design, execution, analysis, and recommendation.
• Collaborate with Brand, Innovation, R&D, Marketing to uncover consumer needs and translate findings into business direction.
• Present insights with clear, actionable recommendations for stakeholders at all levels.
• Identify opportunities and risks within Welch's core categories while exploring new growth spaces.

Skills

Consumer insights

Research design

Data synthesis

Storytelling

Cross-functional collaboration

Communication

Education

Bachelor's degree in psychology, marketing, anthropology, statistics, or related field

MBA or advanced degree preferred

Tools

DIY research platforms

Screener development

Survey development

Data-quality validation

Job description

Welch's, based in Waltham, MA, seeks a Manager of Consumer Insights and Analytics to shape how consumer understanding informs brand strategy, innovation, and growth. You will translate complex research into actionable guidance and partner with Brand, Innovation, R&D, and Marketing to drive business results.

In a hybrid work environment, you will lead research design, manage external partners, expand segmentation playbooks, and leverage an AI-enabled platform to accelerate insights and inform