Senior Manager - Campaign Strategy

MGM Resorts International; Las Vegas (NV); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Wellness incentive programs

Health & Income Protection benefits

Discounts on company hotel, food, and

Free meals in employee dining room

Free parking on and off shift

Healthcare, financial, and time-off 혜택

Job summary

MGM Resorts International is seeking a Senior Marketing Manager to lead strategy, design, and execution of customer engagement campaigns focusing on partnerships, loyalty, entertainment, and corporate initiatives. This role oversees a marketing team and collaborates with Brand Marketing and property leadership to drive demand generation and campaign excellence.

Ideal candidates hold a Bachelor’s Degree and have 2+ years of marketing experience.

Qualifications

• Bachelor’s Degree required.
• 2+ years of marketing/communications experience.
• Experience leading a team preferred.

Responsibilities

• Lead overall strategy and facilitation of customer engagement campaigns for partnerships, loyalty, entertainment, and strategic areas.
• Manage, review, and elevate the daily work of a dedicated team of marketing professionals to ensure high-quality output and alignment with goals.
• Provide HR leadership within the reporting department, including performance feedback, hiring, training, and succession planning.
• Develop comprehensive plans for timing, type, and targeting of customer segments based on analytics and team expertise.
• Collaborate with Brand Marketing and property partners to establish prioritization for strategy execution and communication channels.
• Coordinate with Commercial Analytics and Data Science teams to construct campaign pro formas with metrics like clicks, opens, bookings, spend, and profit margins.

Skills

Marketing experience

People leadership

Education

Bachelor's Degree

Job description

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB

The Senior Marketing Manager is responsible for leading the overall strategy, design, and facilitation of all customer engagement campaigns, focusing on partnerships, loyalty, entertainment, and other assigned corporate initiatives. This leadership role acts as the primary conduit between corporate Center of Excellence teams, brand marketing, and property leadership to prioritize campaign execution and drive demand generation. Unlike individual contributor execution roles, this position is directly accountable for managing and reviewing the work of a team of marketing professionals, overseeing departmental talent development, and driving process and product innovations that support the broader marketing organization. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices, and procedures .

THE DAY-TO-DAY

• Lead the overall strategy and facilitation of all aspects of customer engagement campaigns for marketing efforts focused on partnerships, loyalty, entertainment, and other strategic areas as assigned
• Manage, review, and elevate the daily work of a dedicated team of marketing professionals to ensure high-quality output and alignment with departmental goals
• Provide leadership for all Human Resources responsibilities within the reporting department, including fostering a collaborative work environment, providing performance feedback, managing hiring, training, and building succession planning processes.
• Strategically develop comprehensive plans regarding the timing, type, and targeting of customer segments based on historical performance, statistical analytics, and team expertise
• Collaborate with other corporate teams, Brand Marketing, and property partners to establish clear prioritization for strategy execution, creative direction, and communication channels
• Coordinate directly with Commercial Analytics and Data Science teams to construct campaign pro formas, detailing expected metrics such as clicks, opens, bookings, spend, profit margins, and property occupancy
• Continuously improve campaigns relative to internal benchmarks including revenue and income, recommending progressive customer engagement strategies and achieving key performance metrics
• Partner directly with property leadership on property specific offer requests to implement tailored customer engagement strategies Partner with the Performance Measurement team to analyze campaign success, identify key areas of improvement, and establish future strategic directions based on findings
• Drive agenda creation and lead discussions for Revenue Management Pacing meetings to optimize booking trends and inventory
• Provide strategic input to senior management regarding process optimization and product development to enhance the overall success of the marketing organization

THE IDEAL CANDIDATE

• Bachelor’s Degreerequired
• 2+ Years of Prior Relevant Experience in marketing, communications, business, or a related field

THE PERKS & BENEFITS

• Wellness incentive programs to help you stay healthy physically and mentally.
• Health & Income Protection benefits (for eligible employees).
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
• Free meals in our employee dining room.
• Free parking on and off shift.
• Healthcare, financial, and time off benefits.
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community.

VIEW JOB DESCRIPTION

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=13010