Senior Manager Brand Strategy & Partnerships (f/m/d)

New Business; Deutschland; On-site; USD 90,000 - 130,000; Full time

Job summary

New Business is seeking a Senior Manager for Brand Strategy & Partnerships to develop impactful brand initiatives and partnerships. The ideal candidate will drive strategic collaborations while managing brand frameworks and activation platforms across various engagement environments.

This role demands strategic consultancy experience, strong analytical abilities, and skill in preparing executive communications. Make a difference as a leader in brand innovation and partnership development.

Qualifications

• Experience in strategic brand and partnership development.
• Proven ability to manage complex brand strategies.
• Strong analytical skills with an emphasis on KPI frameworks.

Responsibilities

• Drive strategic brand initiatives and partnerships.
• Develop impactful sponsorships and activation platforms.
• Prepare strategic presentations for management and board.

Skills

Strategic brand development

Partnership management

Analytical skills

Communication skills

Job description

The Senior Manager Brand Strategy & Partnerships role sits at the intersection of brand, innovation, technology and strategic collaborations - shaping how the brand connects with culture, industry, and future-facing ecosystems.

In this role, you will drive strategic brand initiatives, develop impactful partnerships, sponsorships, and scalable activation platforms, while providing strategic consultancy services across brand, innovation, mobility, B2B, and technology-related topics.

In your role, you will:

Strategic Brand & Partnership Development: Drive brand and partnership strategies, concepts, and activation platforms across marketing, innovation, mobility, selected sports and cultural environments, as well as future platforms, fairs & events, brand ambassadors, and strategic collaborations.

Strategy & Consultancy Services: Structure complex topics, develop strategic frameworks and decision logics, and translate business needs into clear recommendations, roadmaps, and executive-ready concepts.

Positioning & Storytelling: Develop strategic positioning, compelling storytelling, and narratives around brand, innovation, technology, and future mobility.

External Activation Platforms: Build and manage external activation platforms, brand collaborations, sponsorships, and partnership formats that increase visibility, relevance, and audience engagement across B2C and B2B environments.

Brand Frameworks & Strategic Concepts: Create brand communication and activation frameworks to ensure strategic consistency and alignment across initiatives and touchpoints.

Executive Communication: Prepare management and board-level presentations, strategic concept papers, workshops, and executive reviews with clear messaging, recommendations, options, and decision frameworks.

Strategic Partnerships & Sponsorships: Lead strategic partnerships and sponsorship initiatives in collaboration with internal and external stakeholders, including the evaluation, development, and activation of partnership assets and rights.

Analytics & KPI Responsibilities:

• Develop KPI frameworks for brand partnerships and activation platforms in close collaboration with the business intelligence team.
• Establish data-driven reporting and steering logic, including measurements of brand impact, visibility, audience engagement, and partnership performance.
• Support the development of strategic dashboards and decision-making frameworks.