Brand Partnership Manager

Atrium Health; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

Atrium Health is seeking a Brand Partnerships Manager to lead the division's partnership strategy and maximize portfolio value. You will guide investments, manage key stakeholders, and ensure assets deliver measurable business and brand outcomes.

Responsibilities include negotiating contracts, prioritizing opportunities, and delivering executive-level recommendations on renewals and expansions. Requires 7+ years in sports marketing or brand partnerships and a related bachelor’s degree.

Qualifications

• 7+ years of experience in sports marketing or brand/corporate partnerships.
• Bachelor's degree in a related field as listed in the education section.
• Proven ability to develop and execute successful brand partnerships.

Responsibilities

• Develop and execute divisional brand partnership strategies aligned with objectives.
• Manage a portfolio of partnerships including sports orgs, events, and community groups.
• Evaluate opportunities based on objectives, audience, brand impact, ROI.
• Lead partnership negotiations and advise on contract structure and investments.
• Plan partnerships and ensure execution aligns with financial goals.
• Establish metrics and accountability for partnerships.

Skills

Strategic partnerships

ROI analysis

Contract negotiation

Budget oversight

Executive presentation

Stakeholder management

Portfolio management

Vendor relationships

Team leadership

Communication

Education

Bachelor's degree in sports mgmt/marketing/communications

Job description

The Brand Partnerships Manager leads the brand partnership strategy for the assigned division and is accountable for the overall performance, prioritization, and value optimization of the partnership portfolio. This role develops strategic recommendations, directs partnership investments, manages key stakeholder relationships, and ensures partnership assets deliver measurable business and brand outcomes.

Major Responsibilities

• Develop and execute divisional brand partnership strategies aligned with enterprise marketing and business objectives.
• Manage a portfolio of strategic partnerships including sports organizations, events, and community-based organizations.
• Evaluate and prioritize partnership opportunities based on business objectives, audience alignment, brand impact, and expected return on investment.
• Lead partnership negotiations and provide recommendations regarding contract structure, asset utilization, and investment levels.
• Direct partnership planning and ensure execution aligns with strategic, operational, and financial objectives.
• Establish performance metrics and accountability measures for all assigned partnerships.
• Analyze partnership results and deliver executive-level recommendations regarding renewals, expansions, modifications, and termination decisions.
• Manage partnership budgets, asset utilization, and valuation assessments.
• Serve as senior relationship manager for key partners and executive stakeholders.
• Direct vendor relationships and hold partners accountable for contractual obligations and performance standards.
• Resolve escalated partnership issues and make decisions regarding prioritization and resource allocation.
• Provide leadership, coaching, and guidance to partnership team members.
• Identify new market opportunities and emerging partnership trends to inform future strategy.

Education

• Bachelor's degree in sports management, marketing, communications, or related field.

Certification / License

• None Required.

Work Experience

• 7 + years of experience in sports marketing or a brand/corporate partnerships role (team, in or out of health care).

Knowledge / Skills / Abilities

• Strategic partnership development and ROI analysis
• Contract negotiation and management
• Budget oversight and investment analysis
• Executive presentation skills
• Stakeholder influence at senior leadership levels
• Portfolio management
• Vendor relationship management
• Proven record of accomplishment of developing and executing successful brand partnerships that drive awareness, engagement, and revenue.
• Strong network and relationships with sports organizations.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced and dynamic environment.
• Passion for sports, wellness, and fitness.
• Strong leadership, with the ability to inspire and influence others.
• Highly collaborative, adaptable, and consumer-oriented, with the ability to work effectively in a fast-paced and dynamic environment.
• Passionate about the brand and products and committed to delivering value and excellence to our teammates and our consumers.
• Thoughtful, holistic and intentional usage of assets.
• Team player.
• Ability to craft assets in order to successfully story tell across multiple channels.
• Creative and strategic thinker, with a passion for innovation and experimentation.
• Strong planning and organizational skills
• Executive presence in frequent workings with members of Executive Leadership Team.

Physical Requirements And Working Conditions

• Position requires working weekends and outside of normal business hours.
• Position requires occasional travel.
• Individual must reside in their assigned division.

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.