Senior Manager, Brand Marketing & PR

Schylling Inc.; Pawtucket (RI); On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Medical and dental with 80% company by

Vision insurance

PTO and 10 paid holidays

401(k) with company match

Product discount

Job summary

Schylling is seeking a Senior Manager, Brand Marketing & PR to lead development of integrated brand marketing plans and public relations for our growing toy portfolio.

This role will drive campaigns, influencer programs, channel initiatives, product launches, and strategic brand partnerships while collaborating with Sales, Product Development, and external agencies.

Qualifications

• 7+ years of experience in brand marketing, integrated marketing, partnerships, or a related field.
• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Experience in consumer products, toys, entertainment, lifestyle brands, or another consumer-facing business preferred.
• Demonstrated experience developing and executing integrated brand marketing plans and campaigns.

Responsibilities

• Develop and lead integrated brand marketing plans that build awareness and support business priorities.
• Own the brand marketing calendar, align campaigns, launches, PR opportunities, influencer activity, and retail initiatives.
• Lead public relations strategy and execution across assigned brands with external partners.
• Develop influencer and creator strategies to build brand awareness and consumer demand.
• Coordinate cross-functional teams to ensure marketing plans meet brand priorities and commercial objectives.
• Identify opportunities to connect brand storytelling with cultural trends and consumer interests.

Skills

Brand marketing

Integrated marketing

Partnerships

Public relations

Influencer marketing

Creator partnerships

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business

Job description

At Schylling, we create timeless moments of joy, laughter, and imagination for kids of all ages. Since 1975, we’ve been designing toys that spark creativity, inspire play, and bring smiles, whether through cherished classics or fresh innovations with a nostalgic twist. The Schylling portfolio includes iconic brands like NeeDoh®, LAVA® Lamp, Big Wheel®, Sea-Monkeys®, and many beloved classic toys, each crafted to encourage curiosity, discovery, and a sense of wonder. Join us in bringing play to the world!

About The Job:

Schylling is looking for a Senior Manager, Brand Marketing & PR to help build the awareness, relevance, and consumer connection of our growing portfolio of brands.

This role will lead the development and execution of integrated brand marketing plans, overseeing public relations, influencer and creator programs, channel marketing initiatives, product launches, and strategic brand partnerships. Working closely with Sales, Product Development, and external agency partners, this person will translate brand and business priorities into compelling marketing programs that engage consumers, generate excitement, and support growth across our brands.

The ideal candidate is a creative and strategic marketer who understands how to build brands through storytelling, cultural relevance, and meaningful consumer engagement. They are equally comfortable developing a marketing strategy, managing agency relationships, building partnerships, and driving execution in a fast-paced, growing organization.

Key Responsibilities:

Brand Marketing Plans & Calendar

• Develop and lead integrated brand marketing plans that build awareness, strengthen brand positioning, and support business and product priorities.
• Own the brand marketing calendar, aligning campaigns, product launches, seasonal moments, PR opportunities, influencer activity, and key retail initiatives.
• Identify opportunities to connect brand storytelling with consumer interests, cultural trends, and relevant moments throughout the year.
• Partner with internal teams to ensure marketing plans are aligned with brand priorities and commercial objectives.
• Establish clear objectives, priorities, and measures of success for key marketing initiatives.
• Lead public relations strategy and execution across assigned brands, working closely with Agency and other external partners as appropriate.
• Serve as the primary point of contact for the PR agency, setting priorities, developing briefs, and ensuring programs align with brand and business objectives.
• Identify compelling brand and product stories, media opportunities, and moments that can generate meaningful earned media coverage.
• Oversee media outreach, product seeding, press opportunities, and communications planning.
• Evaluate PR performance and identify opportunities to strengthen brand visibility and media relationships.
• Develop and lead influencer and creator strategies that build brand awareness, engagement, and consumer demand.
• Identify relevant creators, communities, and cultural opportunities that align with each brand and its target audiences.
• Develop creator briefs and programs that encourage authentic storytelling and compelling content.
• Manage influencer partnerships and external resources, ensuring programs are aligned with brand objectives and deliver measurable value.
• Identify opportunities to build sustained relationships with creators and communities rather than relying solely on one-off campaigns.

Channel Marketing, Exclusives & Launch Strategy

• Develop consumer-facing marketing strategies that support key retail channels, customer initiatives, and product launches.
• Partner with Sales and Product Development to identify opportunities for retailer exclusives and differentiated product offerings.
• Develop marketing briefs and activation plans that bring exclusive products and key launches to life.
• Ensure channel-specific marketing programs reinforce brand positioning while addressing the needs of retail partners and their consumers.
• Coordinate cross-functional teams to align campaigns, product availability, retail timing, and marketing support.

Licensing & Strategic Brand Partnerships

• Identify and evaluate licensing, collaboration, and strategic partnership opportunities that can strengthen brand relevance and create new avenues for growth.
• Explore partnerships with relevant entertainment, lifestyle, cultural, and consumer brands.
• Assess opportunities based on brand fit, consumer appeal, strategic value, and potential business impact.
• Develop partnership briefs and recommendations in collaboration with internal teams and external partners.
• Work with Licensing, Product Development, Sales, and other stakeholders to bring approved partnerships to market.

Qualifications:

• 7+ years of experience in brand marketing, integrated marketing, partnerships, or a related field.
• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Experience in consumer products, toys, entertainment, lifestyle brands, or another consumer-facing business preferred.
• Demonstrated experience developing and executing integrated brand marketing plans and campaigns.
• Strong understanding of public relations, earned media, influencer marketing, and creator partnerships.
• Experience managing external agencies and creative partners.
• Ability to identify relevant cultural trends and translate them into compelling brand opportunities.
• Experience working cross-functionally with Sales, Product Development, Licensing, and other business teams.
• Strong project management, communication, presentation, and organizational skills.
• Creative thinker with sound business judgment and the ability to balance strategic planning with hands-on execution.

Schylling offers a competitive benefits package that includes medical and dental with an 80% company contribution, vision insurance, company-paid life and disability insurance, PTO and 10 paid holidays, product discount, and a 401(k) with company match. The base salary range for this position is $135,000 to $150,000. Offered base compensation within this range will be determined based on a candidate’s qualifications, experience, geographic location and other factors relevant to the scope and responsibilities of this role.