Senior Manager, Brand & Local Marketing

AccruePartners; Charlotte (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

AccruePartners in Charlotte is seeking a seasoned marketing leader to own local and integrated strategy across multiple brands within a distributed branch network. You will develop market-level plans aligned with growth goals and manage a team of field marketers to drive execution.

You will balance strategic planning with hands-on activation across channels, oversee budgets and reporting, and partner with digital teams to optimize paid search, SEO, and local campaigns.

Qualifications

• 5-7+ years of progressive marketing experience managing multiple brands, accounts, markets, or stakeholder groups simultaneously.
• Agency experience is strongly preferred, particularly in an Account Supervisor, Account Director, or similar role managing multiple client brands or accounts.
• Strong experience in local, field, or hyperlocal marketing and translating broader brand strategies into market-specific plans and activations.
• Demonstrated ability to coordinate cross-functional teams, agency partners, local operators, and other stakeholders in a complex environment.
• Experience leading and developing direct reports, with the ability to balance strategic planning and hands-on execution.
• Home services experience is strongly preferred; multi-location, franchise, or consumer services experience may translate well.

Responsibilities

• Lead local and integrated marketing strategy across multiple brands and a distributed branch network, developing tailored market-level plans aligned with growth goals.
• Operate with an agency-style account management mindset, balancing the priorities of multiple brands, markets, branch leaders, and internal stakeholders.
• Manage and develop a team of field marketers while coordinating internal teams, agency partners, and local resources to drive execution.
• Oversee hyperlocal marketing across channels including email, SMS, media, events, sponsorships, community partnerships, lead-generation platforms, and grassroots activation.
• Partner with digital marketing teams and agencies across paid search, Local Services Ads, SEO, reputation management, and integrated campaign performance.
• Manage budgets and performance reporting, connecting marketing investment to leads, booked appointments, revenue, profitability, and ROI.

Skills

Marketing leadership

Brand management

Hyperlocal marketing

Team management

Budget & ROI reporting

Job description

THE TEAM YOU WILL BE JOINING

• A growing, multi-brand home services organization with a distributed branch network and a strong focus on continued expansion.
• A centralized marketing team supporting multiple brands through a combination of corporate resources, field marketers, and branch-level teams.
• A highly active, fast-paced environment investing in hyperlocal marketing and strengthening how strategies are developed, coordinated, and executed across individual markets.
• This role reports directly to the Chief Marketing Officer and leads a team of direct reports

WHAT THEY OFFER YOU

• The opportunity to own a high-impact local and integrated marketing function with direct visibility to executive leadership.
• A clear path to grow into broader leadership responsibility as the organization and marketing function continue to evolve.
• Significant scope across multiple brands, multiple branches and markets, internal marketing partners, and local business leaders.
• The ability to combine strategic planning with hands‑on execution and have a measurable impact on local market growth.

WHERE IT IS LOCATED

• Hybrid in Charlotte (4 days a week in office) with regular travel to regional branches (1-2 times a month)
• Relocation may be considered for the right candidate.

WHAT YOU WILL DO

• Lead local and integrated marketing strategy across multiple brands and a distributed branch network, developing tailored market-level plans aligned with growth goals.
• Operate with an agency-style account management mindset, balancing the priorities of multiple brands, markets, branch leaders, and internal stakeholders.
• Manage and develop a team of field marketers while coordinating internal teams, agency partners, and local resources to drive execution.
• Oversee hyperlocal marketing across channels including email, SMS, media, events, sponsorships, community partnerships, lead-generation platforms, and grassroots activation.
• Partner with digital marketing teams and agencies across paid search, Local Services Ads, SEO, reputation management, and integrated campaign performance.
• Manage budgets and performance reporting, connecting marketing investment to leads, booked appointments, revenue, profitability, and ROI.

HOW YOU ARE QUALIFIED

• 5-7+ years of progressive marketing experience with success managing multiple brands, accounts, markets, or stakeholder groups simultaneously.
• Agency experience is strongly preferred, particularly in an Account Supervisor, Account Director, or similar role managing multiple client brands or accounts.
• Strong experience in local, field, or hyperlocal marketing and translating broader brand strategies into market-specific plans and activations.
• Demonstrated ability to coordinate cross-functional teams, agency partners, local operators, and other stakeholders in a complex environment.
• Experience leading and developing direct reports, with the ability to balance strategic planning and hands‑on execution.
• Home services experience is strongly preferred; multi-location, franchise, retail, or consumer services experience may also translate well.