Senior Manager Brand & Creative

SCAN Group; Long Beach (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

SCAN Health Plan seeks a Senior Manager, Brand & Creative to lead the Brand & Creative team, translating objectives into scalable brand and campaign solutions while guiding AI-enabled workflows to improve quality and speed.

You will partner across Marketing, Product, Compliance, Legal, and external partners to shape messaging, oversee creative operations, and mentor the team toward a high-performing internal agency.

Qualifications

• Bachelor's Degree or equivalent experience required.
• 8+ years of progressive experience in brand strategy, creative leadership, and integrated marketing.
• Proven track record in brand strategy, standards, and cross-functional collaboration.
• Ability to lead complex, high-visibility campaigns across multiple channels.
• Proven people leadership including hiring and performance management.
• Experience directing AI-enabled Brand, Creative, or Marketing workflows.
• Strong experience with creative operations, portfolio prioritization, and resource planning.
• Ability to interpret research and performance data to guide recommendations.

Responsibilities

• Develop and steward brand strategy and voice across SCAN and affiliates.
• Lead creative strategy and direction for high-priority campaigns.
• Govern brand standards and partnerships for consistency.
• Shape messaging across touchpoints, including multilingual adaptation.
• Develop the Brand & Creative team and manage performance.
• Oversee creative operations, intake, and prioritization.
• Collaborate with cross-functional leadership across departments.
• Provide executive-ready narratives and strategic recommendations.

Skills

Brand strategy

Creative leadership

Integrated marketing

Advertising

Communications

Cross-functional collaboration

People leadership

AI-enabled workflows

Creative operations

Campaign management

Strategy interpretation

Education

Bachelor's Degree or equivalent experience

Job description

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the "12 Angry Seniors." Their mission continues to guide everything we do.

Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults.

Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity.

At SCAN, we believe scale should strengthen-not dilute-our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve.

The Job

As a leader within SCAN Health Plan's Marketing organization, the Senior Manager, Brand & Creative will lead the Brand & Creative team and steward SCAN's brand strategy, creative expression, and operating model. This role will partner across the organization to translate business objectives, audience insights, and regulated healthcare requirements into distinctive, scalable brand and creative solutions, while developing team capability and responsibly integrating AI-enabled ways of working to improve quality, speed, efficiency, and measurable business impact. A successful leader in this role should be able to develop brand strategy and translate that into campaign assets (still, audio, video, etc.) leveraging AI, ultimately shaping his/her/their team to perform as a full-service internal marketing agency.

You Will

• Develop and Steward Brand Strategy: Develop and steward SCAN's and its affiliates' brand strategy, positioning, messaging architecture, voice, and visual expression, translating business objectives and audience insights into clear frameworks that guide Marketing and Creative work and support organizational goals.
• Lead Creative Strategy and Direction: Lead creative strategy and direction across high-priority integrated marketing initiatives, guiding concepts, copy, design, hierarchy, calls to action, and channel expression to ensure work is distinctive, audience-centered, on brand, and aligned with business objectives.
• Govern Brand Standards and Strategic Partnerships: Establish and maintain scalable brand standards, naming and logo guidance, and co-branding systems; provide Brand and Creative direction for strategic partnerships and third-party use to clarify brand roles and ensure consistent application across internal and external stakeholders.
• Lead Integrated Campaign and Audience Strategy: Shape Brand and Creative strategy for major seasonal, growth, partnership, and multicultural initiatives, collaborating with business and channel owners to translate objectives into cohesive messaging and creative systems across touchpoints, including culturally relevant transcreation and multilingual adaptation where appropriate.
• Lead and Develop the Brand & Creative Team: Set team priorities and expectations, direct and review work, coach and develop talent, manage performance and capacity, support hiring and workforce planning, and build capabilities that enable autonomy while maintaining high standards.
• Direct Creative Operations and Resource Prioritization: Lead intake, triage, assignment, workflow, review, source-of-truth, and capacity-management practices for Brand & Creative, balancing urgency, complexity, and business value to improve delivery, visibility, accountability, and the effective use of internal and external resources.
• Facilitate Cross-Functional Leadership: Act as a senior Brand & Creative partner across Marketing, Product, Compliance, Legal, Sales, Digital, Communications, Technology, Finance, and external partners, clarifying roles, surfacing dependencies, and translating approved business, product, regulatory, legal, and technical inputs into actionable creative direction.
• Provide Executive Synthesis and Strategic Recommendations: Develop executive-ready narratives, presentations, updates, and decision frameworks that synthesize complex information, clarify implications and tradeoffs, and provide actionable Brand & Creative recommendations for leadership review, alignment, and decision-making.
• Translate Research and Performance into Business Insight: Interpret brand-health research, audience insights, campaign performance, and Creative Operations measures to guide strategy, assess effectiveness, support business cases, and contribute to budget, forecast, resource, and investment recommendations.
• Advance AI-Enabled Brand and Creative Capabilities: Lead the responsible integration of AI into the Brand & Creative operating model by identifying appropriate use cases, redesigning workflows, evaluating tools, establishing guardrails, and building team capability across research, synthesis, briefs, ideation, versioning, transcreation, quality review, reporting, automation, and self-service enablement, while maintaining human accountability for accuracy, brand integrity, audience relevance, accessibility, and compliance.
• Supervises/Manages Others (i.e. hires, performance reviews, corrective action, etc.)

• Actively support and advance SCAN's vision, mission, and strategic goals.
• Other duties as assigned.
• We seek Rebels who are curious about AI and its power to transform how we operate and serve our members.

Your Qualifications

• Bachelor's Degree or equivalent experience required.
• 8+ years of progressive experience in brand strategy, creative leadership, integrated marketing, advertising, communications, or a related field, including demonstrated responsibility for managing and developing professional teams.
• Proven track record in developing and stewarding brand strategy, positioning, messaging architecture, brand standards, and integrated creative work that aligns with organizational goals and requires cross-functional collaboration.
• Demonstrated ability to lead complex, high-visibility campaigns and partnership initiatives across multiple channels, balancing business objectives, audience needs, brand integrity, accessibility, product accuracy, regulatory requirements, partner requirements, and review/approval processes.
• Proven people-leadership experience, including setting priorities and expectations, directing and reviewing work, coaching and developing employees, managing performance and capacity, and supporting hiring and workforce planning.
• Demonstrated ability to direct AI-enabled Brand, Creative, or Marketing workflows-not simply use AI tools-including identifying appropriate use cases, redesigning workflows, evaluating tools and outputs, establishing guardrails, leading adoption, and maintaining human accountability for quality, accuracy, brand alignment, accessibility, and compliance.
• Strong experience with creative operations, portfolio prioritization, process improvement, resource planning, and the development of scalable systems in a fast-paced environment with multiple stakeholders and deadlines.
• Demonstrated ability to interpret qualitative and quantitative research, brand-health measures, campaign performance, operational metrics, and financial inputs to develop clear recommendations, business cases, and executive-ready narratives.
• Ability to translate