Senior Manager, Brand Analytics & Insights, Rare Disease

Ipsen; Cambridge (MA); Hybrid; USD 130,000 - 170,000; Full time

Job summary

Ipsen Biopharmaceuticals Inc. in Cambridge, MA, seeks a Senior Manager of Brand Analytics & Insights for Rare Disease to partner with U.S. Rare Disease brand teams, shaping data-driven insights that inform strategic priorities.

You will lead dashboards, KPI development, and cross-functional collaboration with Marketing, Forecasting, Data Management, and external vendors to elevate analytics capabilities and support launch readiness.

Qualifications

• 5–7 years in pharma/biotech analytics or related roles.
• Proficient with SQL, Excel, cloud analytics, and Python/R.
• Strong written and verbal communication skills.

Responsibilities

• Lead development and governance of KPIs and dashboards for U.S. Rare Disease brands.
• Manage complex analytics projects using claims, Rx, CRM, and sales data.
• Translate analytics into actionable executive-ready insights.
• Partner with data management and external vendors for high-quality reporting.
• Drive process improvements to automate and streamline analytics.
• Support business reviews, forecasting, brand planning, and launches.
• Collaborate with cross-functional stakeholders to align deliverables.

Skills

SQL

Excel modelling

Cloud analytics

Python/R

Power BI/Tableau

Communication

Project management

Education

Bachelor's Degree

Tools

Power BI

Tableau

Job description

Title:

Senior Manager, Brand Analytics & Insights, Rare Disease

Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/and follow our latest news on LinkedIn and Instagram.

Job Description:

The Senior Manager, Brand Analytics & Insights, Rare Disease serves as a trusted analytics partner across multiple U.S. Rare Disease brand teams, providing leadership in the generation, interpretation, and communication of data-driven insights that inform key business decisions and commercial priorities. This role leads complex analytics initiatives, owns projects from end-to-end, translating diverse data sources into meaningful business insights that support brand performance and organizational objectives.

The Senior Manager is responsible for driving analytical excellence through the design and execution of advanced analyses and dashboards, performance measurement frameworks, and reporting solutions that enhance business understanding and decision-making. The role partners cross-functionally with Commercial, Marketing, Forecasting, Data Management, Operations, and external vendors to enhance analytics capabilities, optimize performance, and ensure insights are effectively integrated into strategic planning and execution. The role requires strong analytical expertise, project leadership skills, and effective communication skills to translate between business requirements and analytical specifications.

Main Responsibilities & Technical Competencies

• Lead the development, enhancement, and governance of key performance metrics and dashboards supporting U.S. RDBU brands
• Manage and execute complex analytical projects utilizing claims, prescription, specialty pharmacy/specialty distributor, sales, and customer engagement (CRM) datasets to identify trends, opportunities, and business performance drivers.
• Translate complex analytical findings into clear, actionable insights through impactful presentations and executive-ready summaries for business stakeholders.
• Serve as a trusted analytics leader to Rare Disease brand teams, providing data-driven recommendations that support commercial and marketing objectives.
• Proactively partner with Data Management, Data Operations, MDM, and external vendors to ensure high-quality, timely reporting and continuous process improvement.
• Champion continuous improvement efforts by identifying opportunities to streamline reporting, automate processes, and improve efficiency across analytics workflows.
• Provide analytical leadership and insights to support business reviews, forecasting, brand planning, launch readiness activities, and commercial performance assessments.
• Collaborate cross-functionally with Commercial, Marketing, Operations, and other key stakeholders to align analytics deliverables with evolving business priorities.
• Leverage analytics tools, data assets, and industry best practices to advance reporting capabilities and support informed decision making across the Rare Disease Business Unit.

Knowledge & Experience

Knowledge & Experience (essential):

• 5-7 years in pharmaceutical/biotech analytics, insights, commercial analytics, or life sciences consultancy roles.
• Proficient technical skills in modern analytics tech stack, such as SQL, advanced excel modelling, cloud-based analytics platforms, programming languages (python/R), visualization tools such as Power BI or Tableau.
• Deep experience with pharmaceutical secondary data, claims, RWD, specialty pharmacy/distributor data, sales performance analytics, CRM/call data analysis, MDM.
• Strong written and verbal communication skills.
• Strong project management skills to thrive in a fast-paced environment; agile mindset to pivot priorities to best service evolving business needs.

Education / Certifications:

• Bachelor’s Degree required in relevant field

Language(s) (essential):

• English

This role offers a hybrid work schedule