Senior Manager, B2C Communications & Brand Growth

Bzpp; United States; Presencial; USD 170.000 - 190.000; Jornada completa

Descripción de la vacante

Samsung Electronics America is seeking a Sr. Manager of Communications to elevate the visibility of our services across consumers, advertisers and partners.

Based in New York, NY, you will shape media strategy and coordinate with cross-functional teams to deliver compelling press materials and campaigns. With 10+ years in PR, you will drive executive communications, manage crises, and mentor leadership, while coordinating with HR for internal communications and leading external agencies to

Formación

• 10+ years of experience in PR/communications with a deep knowledge of consumer, tech and business media.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of OTT landscape and competitive TV/mobile ecosystems.
• Superior written and verbal communication skills.
• Executive presence with the ability to influence and counsel leadership.
• Experience creating strategy plans and recap decks to track performance towards goals.
• Experience with risk mitigation and corporate reputation management.

Responsabilidades

• Direct all strategic B2C initiatives to increase brand awareness and credibility of Samsung Services across consumers, advertisers and partners.
• Set annual KPIs and monitor progress to drive YoY growth.
• Monitor daily press coverage and track industry news and innovations.
• Plan, coordinate and lead cross-team meetings to share PR strategies and results.
• Draft executive keynotes, press announcements and quotes.
• Refresh press materials, media lists and briefing books regularly.
• Coordinate approvals across internal teams and third-party partners.
• Maintain a centralized database of press assets for global teams.
• Oversee marketing communications across social media, email, and internal channels.
• Manage product sampling processes including device procurement and installation.
• Align with marketing on product messaging and talking points for press materials.
• Develop rich media kits with press images, videos, logos.
• Foster relationships with reporters and build bespoke media lists per service.
• Maintain an editorial calendar across teams.
• Identify and secure speaking opportunities for senior leadership.
• Provide coaching to leadership to enhance communication effectiveness.
• Develop crisis communications and risk mitigation plans.
• Collaborate with HR on internal communications strategies.
• Manage multiple external PR agencies across verticals.
• Lead weekly calls, review deliverables and share updates with marketing leads.
• Manage vendor contracts with legal and operations teams.
• Contribute updates to weekly and quarterly MarComm reports.
• Collaborate with analytics to craft narratives around performance metrics.

Conocimientos

PR strategy

Executive presence

Written communication

Cross-functional collaboration

Media relations

Descripción del empleo

Samsung Electronics America is seeking a Sr. Manager of Communications to elevate the visibility of our services across consumers, advertisers and partners.

Based in New York, NY, you will shape media strategy and coordinate with cross-functional teams to deliver compelling press materials and campaigns. With 10+ years in PR, you will drive executive communications, manage crises, and mentor leadership, while coordinating with HR for internal communications and leading external agencies to