Senior Manager, B2B Lead Generation and Marketing

Spokeo; Pasadena (TX); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Bonus program

Equity plans

401K

100% medical/dental/vision coverage

Unlimited PTO

Job summary

A technology company in Pasadena is seeking a Senior Manager, B2B Lead Generation and Marketing Programs to drive innovative lead generation efforts. The ideal candidate has over 4 years of B2B marketing experience with a strong focus on creating successful marketing strategies. This role includes leading cross-departmental initiatives and requires outstanding communication and project management skills. The position offers competitive benefits and opportunities for growth.

Qualifications

• 4+ years of experience in B2B marketing leadership.
• Experience in developing scalable marketing strategies across various channels.
• Hands-on experience with CRM and marketing automation platforms.

Responsibilities

• Manage the end-to-end lead generation process and annual marketing plan.
• Collaborate with Product and Marketing teams for all communications.
• Establish performance measurements to track sales outcomes.
• Establish performance metrics to optimize pipeline and revenue outcomes.
• Liaise with media and content partners to support campaigns.

Skills

B2B marketing leadership

Project management

Quantitative analysis

Excellent communication skills

Problem-solving

Education

University degree

MBA (preferred)

Tools

HubSpot

Salesforce

Job description

Senior Manager, B2B Lead Generation and Marketing

Join to apply for the Senior Manager, B2B Lead Generation and Marketing role at Spokeo.

Overview

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more. Founded in 2006, we have grown to a company of nearly 200 employees, with flexible work locations and an average tenure of 5.3 years. Spokeo has been named a Best Company by Comparably for Women, Compensation, Happiest Employees, Company Perks & Benefits, and Work-Life Balance, as well as Best CEO for co-founder Harrison Tang.

About this Opportunity

As Spokeo grows, we are looking for a driven, innovative Senior Manager, B2B Lead Generation and Marketing Programs to lead the ideation and execution of go-to-market activities within the B2B unit. You will be a hands-on teammate working with Sales, Product, Design, and Marketing to ideate, execute, and evaluate lead generation programs (both traditional B2B and digital marketing) for target verticals: collections and skip tracing, law enforcement, fraud investigations, and real estate.

The Senior Manager, B2B Lead Generation and Marketing Programs should have demonstrable experience in marketing planning and delivering omnichannel lead generation initiatives. The role requires a results-focused mindset with a track record of developing and executing successful B2B demand and lead generation programs.

The ideal candidate is a self-starter with the vision and enthusiasm to act on the opportunity of a nascent yet promising product line. They will be practical and hands-on, leading on the ground rather than from an ivory tower. This is an individual contributor role reporting directly to the CEO.

What You’ll Do

• 65% - Take full ownership of the end-to-end lead generation process. Create the annual marketing plan and manage budgets. Ideate and manage lead generation activities from inception through delivery and post-campaign review, with the goal of growing MQLs and nurturing them to SQLs with a positive ROI.
• 15% - Drive content marketing with Product and Marketing teams for all communications to internal and external stakeholders.
• 10% - Ensure that marketing efforts are on target and on brand.
• 5% - Establish clear performance measurements to drive and exceed sales outcomes.
• 5% - Liaise with internal/external media and creative partners to create relevant content supporting campaign activities.

Who You Are

• 4+ years of success as a B2B marketing leader, working on B2B/Enterprise SaaS solutions in a 0 to 1 environment with a sharp focus on ROI.
• Motivational, inspirational, enthusiastic leadership.
• Problem solver who explores new marketing opportunities, applies quantitative analysis to optimize performance, and drives positive ROI.
• Proven track record of developing and executing scalable marketing strategies across trade shows, sponsorships, webinars, email, content marketing, and paid and organic media to establish brand leadership and drive highly qualified leads for sales.
• Experienced in identifying key customer segments and developing strategies aligned to their roles in the buying process, creating pipeline generation campaigns that drive new business and cross-sell opportunities.
• Excellent project management skills with high attention to detail and the ability to collaborate across multiple teams.
• Outstanding communication skills: oral, written, and visual storytelling that captivates and inspires audiences.
• Flexible and nimble to adapt and alter plans based on new learnings and feedback.
• Excited to work in a fast-moving, entrepreneurial B2B unit within a larger, financially stable organization with opportunity for personal and professional development.
• Willing to travel up to 20% of the time.
• Experience working with B2B clients in the credit and collections, law enforcement, or financial crimes spaces is preferred.
• Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, etc.) is preferred.
• University degree required; MBA preferred.

Working at Spokeo

Spokeo offers a bonus program, equity plans, and 401K. We provide a discretionary, merit-based annual salary increase. Additional benefits include 100% medical/dental/vision coverage and unlimited PTO.

Spokeo extends written offers to candidates who successfully complete their selection process. Offers include a base salary, participation in a company bonus program, stock options, and comprehensive benefits. Final offers depend on factors including marketplace competition, job leveling, candidate experience and skills.

Equal Opportunity

Spokeo is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Spokeo fosters a business culture where ideas and decisions from all people help us grow, innovate, and create the best products.

Privacy Notice for Candidates: https://www.spokeo.com/recruiting-policy