Senior Manager, Audience & Product Analytics, NYT Wirecutter

Thenewyorktimes; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with company match

Employee stock purchase plan

Paid vacation and sick days

Parental leave

Tuition reimbursement

Job summary

The New York Times Wirecutter team is seeking a Senior Manager, Audience & Product Analytics to power our growth strategy. You will build an understanding of our audience— who they are, how they engage with content and product features, and what brings them back.

You will lead a team of analysts responsible for understanding audience trends, driving product improvement, and optimizing user engagement. You will report to the Executive Director of Data Analytics and Insights, Wirecutter.

Qualifications

• 6+ years of experience in data analytics, with direct experience working with product or publishing teams.
• 2+ years of dedicated people leadership experience managing analysts.
• 5+ years of experience in A/B testing.
• 1+ years of experience reporting on audience engagement, traffic trends, or customer journey modeling for a digital publisher or media organization.
• Advanced mastery of SQL and experience with BI/data visualization tools (e.g., Tableau, Looker).

Responsibilities

• You will manage a team of three direct reports—promoting a culture of curiosity and excellence while setting clear deliverables, supporting career growth, and ensuring high-quality analytics output
• You will analyze audience growth, traffic drivers, customer journey touch points, and user engagement trends to inform strategic decision-making.
• You will partner with functional leads (Product, Design, Engineering, Editorial) to set strategy, define goals, and build the audience and product analytics roadmap.
• You will lead the design, execution, and post-analysis of product experiments (A/B testing). Provide expertise on primary metrics, trade-offs between competing goals, and recommendations to evolve product offerings.
• You will translating complex behavioral data and insights into compelling narratives and actionable recommendations in a clear
• You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Skills

Audience analytics

A/B testing

SQL

Leadership

Data storytelling

Education

Quantitative degree in Statistics/Data Science/CS

Tools

Tableau

Looker

Python

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role

New York Times Wirecutter team is looking for a Senior Manager, Audience & Product Analytics to power our growth strategy. Your core mandate will be to build an understanding of our audience— who they are, how they engage with content and product features, and what brings them back. You will lead a team of analysts responsible for understanding audience trends, driving product improvement, and optimizing user engagement. You will provide leadership and data-driven insights, working with audience, product, and engineering leads to establish goals, design experiments, and uncover new opportunities.

You will report to the Executive Director of Data Analytics and Insights, Wirecutter. This opportunity is flexible to in office or remote work.

Responsibilities

• You willmanage a team of three direct reports—promoting a culture of curiosity and excellence while setting clear deliverables, supporting career growth, and ensuring high-quality analytics output
• You will analyze audience growth, traffic drivers, customer journey touch points, and user engagement trends to inform strategic decision-making.
• You will partner with functional leads (Product, Design, Engineering, Editorial) to set strategy, define goals, and build the audience and product analytics roadmap.
• You will lead the design, execution, and post-analysis of product experiments (A/B testing). Provide expertise on primary metrics, trade-offs between competing goals, and recommendations to evolve product offerings.
• You will translating complex behavioral data and insights into compelling narratives and actionable recommendations in a clear
• You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 6+ years of experience in data analytics, with direct experience working with product or publishing teams.
• 2+ years of dedicated people leadership experience managing analysts.
• 5+ years of experience in A/B testing
• 1+ years of experience reporting on audience engagement, traffic trends, or customer journey modeling for a digital publisher or media organization.
• Advanced mastery of SQL and experience with BI/data visualization tools (e.g., Tableau, Looker).

Preferred Qualifications

• Proficiency in Python or R
• Knowledge of the digital media industry or affiliate marketing.
• Quantitative degree in Statistics, Data Science, Economics, Computer Science, or a related field.

REQ-020694

Additional Compensation and Benefits:

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between: $140,000 — $160,000 USD

Candidate Use of GenAI Tools:

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

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