Senior Manager, App Retention & Loyalty Strategy

Fanatics Betting & Gaming; New York (NY); On-site; USD 133,000 - 167,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a Senior Manager, Retention Strategy to lead reactivation and retention across the Fanatics app and ecosystem. The role focuses on turning customer insights into lasting engagement through incentives and customer-facing rewards, partnering with Product, Design, and Engineering.

The ideal candidate has deep lifecycle/loyalty experience, strong analytics, and a track record of delivering strategy-to-execution in fast-moving, cross-functional environments.

Qualifications

• 7+ years in retention, lifecycle, loyalty, or growth strategy within consumer-facing digital businesses.
• Proven track record of improving retention or reactivation in app-based or digital products.
• Experience designing incentive or rewards programs, including offer economics, targeting, and ROI measurement.
• Experience partnering with Product to define and launch customer-facing features.

Responsibilities

• Own retention and reactivation strategy for the Fanatics app and ecosystem.
• Drive cross-app engagement with incentives moving fans between Shop, Scores, Games, Collect, and Ticketing.
• Design and fund rewards offers with ROI guardrails across segments and lifecycle stages.
• Partner with Promotion Operations to design and launch rewards and promotions.

Skills

Retention strategy

Loyalty programs

SQL

Analytics

Tools

SQL

Job description

Fanatics Betting & Gaming is seeking a Senior Manager, Retention Strategy to lead reactivation and retention across the Fanatics app and ecosystem. The role focuses on turning customer insights into lasting engagement through incentives and customer-facing rewards, partnering with Product, Design, and Engineering.

The ideal candidate has deep lifecycle/loyalty experience, strong analytics, and a track record of delivering strategy-to-execution in fast-moving, cross-functional environments.