Senior Manager, AI-Driven Brand Insights & Strategy

Pfizer Inc.; New York (NY); Hybrid; USD 124,000 - 207,000; Full time

Job summary

Pfizer Inc. is seeking a Senior Manager, Integrated Insights & Strategy in the US to derive insights and shape strategy for a priority Specialty Care brand.

You will design primary market research, synthesize data with analytics, and translate findings into actionable guidance for brand leadership. The role collaborates with brand marketing, sales, and analytics teams, leveraging AI-enabled tools and IIS capabilities to inform forecasts and operating plans.

Qualifications

• BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field required.
• 6+ years in consulting, finance, or market analytics.
• 3+ years developing data-driven brand strategy for major, high-value assets, ideally at a US and/or Global level.
• In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality, timely insight derivation.
• Hands-on experience designing and executing primary market research and translating it into actionable recommendations.

Responsibilities

• Design and execute best-in-class primary market research to represent the voice of the customer, creating learning plans that address the brand's key business questions and delivering clear, actionable recommendations.
• Integrate primary research with secondary and performance data (claims, specialty pharmacy, CRM, and real-world data) to build a complete picture of market dynamics and customer behavior.
• Develop and monitor key performance metrics to evaluate marketing-campaign effectiveness, evaluate campaign assets, and recommend improvements and corrective actions.
• Manage market research initiatives and associated budget on assigned brands, ensuring timely, high-quality insight delivery.
• Support strategic thought partnership to brand marketing and sales teams, helping frame, investigate, and answer key business questions on commercial strategy, tactics, and investment decisions.
• Proactively identify business questions and frame solutions that unlock brand value and inform short- and long-term change.

Skills

Brand strategy

Primary market research

Data integration

Storytelling

Cross-functional collaboration

Executive presence

Education

BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field

MS or MBA in a relevant field

Job description

Pfizer Inc. is seeking a Senior Manager, Integrated Insights & Strategy in the US to derive insights and shape strategy for a priority Specialty Care brand.

You will design primary market research, synthesize data with analytics, and translate findings into actionable guidance for brand leadership. The role collaborates with brand marketing, sales, and analytics teams, leveraging AI-enabled tools and IIS capabilities to inform forecasts and operating plans.