Senior Luxury Brand Marketing Manager

Puig; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

Disability insurance

401K

Paid holidays

Generous PTO

Hybrid work environment

Job summary

Puig seeks a Senior Brand Marketing Manager to lead NA marketing for L'Artisan Parfumeur and Dries Van Noten, accelerating growth and awareness. You will translate brand visions into locally relevant plans, partner across PR, eCommerce, Retail, Education and Sales, and ensure luxury-grade execution and measurement.

The role blends strong brand instincts with commercial acumen in a fast-paced luxury environment, with a hybrid work model and opportunities across a growing portfolio.

Qualifications

• 7+ years of experience in luxury beauty, fragrance or related premium category.
• A genuine passion for fashion, luxury and culture.
• Sophisticated understanding of luxury brand building and the judgment to protect equity.
• Strong mix of brand strategy, consumer behavior and market performance.
• Experience translating global brand vision into locally relevant marketing strategies.
• Experience across retail, media, PR, influencer, digital and eCommerce.
• Experience partnering with luxury retailers to bring brands to life.
• Strong NA luxury consumer insights and trends.
• Ability to turn data and insights into strategic recommendations.
• Entrepreneurial mindset with growth-focused approach.
• Excellent communication and presentation skills.
• Attention to detail and luxury brand aesthetics.

Responsibilities

• Build distinctive luxury brand narratives and 360 campaigns.
• Localize global launches and campaigns for the North American market.
• Partner with PR, eCommerce, Retail Marketing, Education and Sales to create integrated experiences.
• Define KPIs for launches and campaigns and optimize programs.
• Participate in annual brand and category planning to accelerate growth.
• Monitor brand and retailer trends to identify growth opportunities.
• Drive pricing, assortment and innovation strategies with competitive insights.

Skills

Brand marketing

Luxury beauty

Strategic planning

Consumer insights

Cross-functional leadership

Campaign management

Localization

Retail partnerships

Job description

Puig seeks a Senior Brand Marketing Manager to lead NA marketing for L'Artisan Parfumeur and Dries Van Noten, accelerating growth and awareness. You will translate brand visions into locally relevant plans, partner across PR, eCommerce, Retail, Education and Sales, and ensure luxury-grade execution and measurement.

The role blends strong brand instincts with commercial acumen in a fast-paced luxury environment, with a hybrid work model and opportunities across a growing portfolio.