Senior Luxury Brand Communications Manager

Private Club Marketing; Marlborough (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

BJ's Wholesale Club in Marlborough, MA is seeking a Senior Communications Manager to lead member communications and luxury brand storytelling.

You will craft campaigns that resonate with high-net-worth audiences, manage both digital and print channels, and translate a club’s unique culture into compelling communications across all touchpoints.

Collaboration with marketing and member experience teams is essential to maintain consistency and elevate the club’s prestigious image.

Qualifications

• Experience crafting campaigns for luxury or premium brands.
• Strong written and verbal communications for high-net-worth audiences.
• Ability to translate brand culture into consistent messaging across channels.

Responsibilities

• Lead integrated member communications programs.
• Oversee digital and print campaigns.
• Collaborate with marketing to align brand storytelling.

Skills

Luxury branding

Cross-channel campaigns

Member communications

Audience segmentation

Strategic storytelling

Job description

BJ's Wholesale Club in Marlborough, MA is seeking a Senior Communications Manager to lead member communications and luxury brand storytelling.

You will craft campaigns that resonate with high-net-worth audiences, manage both digital and print channels, and translate a club’s unique culture into compelling communications across all touchpoints.

Collaboration with marketing and member experience teams is essential to maintain consistency and elevate the club’s prestigious image.