Senior Local Media Investment Leader

Publicis Media; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Publicis Media Exchange (PMX) is seeking an Associate Director, Local Investment in New York to lead strategic local media investments across TV, radio, OTT and digital channels. You will prepare market analyses, buy summaries, and POVs while mentoring senior staff and driving innovative processes.

The ideal candidate brings 7+ years in local media investment, advanced Excel/PPT skills, and experience with Media Ocean Spectra, PRISMA, SQAD and TapScan.

Qualifications

• Proven track record to successfully pick up new skills on the job.
• Acute attention to detail.
• Successful experience working in a fast paced, deadline driven environment.
• Strategic and Analytic Thinker who can see the bigger picture.
• Ability to see problems and propose solutions.
• Collaborative Spirit who enjoys learning and sharing knowledge with others.
• Experience with various media platforms (Media Ocean Spectra OX, PRISMA, SQAD, TapScan).
• Strong understanding of Local Investment measurement including Nielsen & Comscore.
• Advanced knowledge of Microsoft Suite (Excel and PPT) to prepare polished presentations.
• Strong ability to write clearly, concisely, and logically.
• Strong interpersonal skills - great relationship-builder with clients, vendors, and internal teams.
• History strategizing/negotiating to get the job done right and track record of success in media.
• Experience across macro-video landscape (OLV, Addressable, VOD).
• Bachelor’s degree preferred in advertising/marketing/business/communications.
• Approx. 7 years in Local Media Investment or Media Planning (TV, Radio, OTT).

Responsibilities

• Bring strong thought leadership to client and team engagements.
• Prepare and present Local Landscape and marketplace to internal teams and external clients.
• Prepare and Present Buy Summary, Added Value, Posts, Audit reports and POVs on market opportunities to strategy counterparts and clients.
• Oversee Supervisor Client Lead(s) and Negotiators for skill development, time and expense reporting, goal and performance reporting.
• Assist Director with projects, VBS integrations and reporting, deliverable progress/timeline management.
• Build relationships with senior Management in the vendor community.
• Manage team training program participation across multiple topics; lead sub committees for team challenges / innovation; mentor Managers/Supervisors to further growth.
• Collaborate with Planning/Strategy & Client Leads brainstorm for increased innovation.
• Drive process automation improvement to decrease team level of effort.
• Analyze market level costs and collaborate with PMX on pricing benchmarks.
• Participate in New Business - Prepare and Present all areas of Local Media.
• Use AI-generated insights to support marketplace POVs, local investment strategies, and client recommendations.
• Leverage AI to identify efficiencies in reporting, audits, workflow management, and investment processes.
• Guide team members on effective and responsible use of AI tools within local investment workflows.

Skills

Thought leadership

Attention to detail

Analytical thinking

Problem solving

Collaborative

Communication

Media platforms

Excel

Presentation skills

Interpersonal skills

Negotiation

Video/media knowledge

Education

Bachelor's degree

Tools

Media Ocean Spectra

OX

PRISMA

SQAD

TapScan

Job description

Publicis Media Exchange (PMX) is seeking an Associate Director, Local Investment in New York to lead strategic local media investments across TV, radio, OTT and digital channels. You will prepare market analyses, buy summaries, and POVs while mentoring senior staff and driving innovative processes.

The ideal candidate brings 7+ years in local media investment, advanced Excel/PPT skills, and experience with Media Ocean Spectra, PRISMA, SQAD and TapScan.