Senior Associate Specialist, Local Investment

Publicis Groupe; Chicago (IL); On-site; USD 50,000 - 74,000; Full time

Job summary

Infinite Roar, operating within Publicis Media Exchange, seeks a Local Investment Senior Associate Specialist to manage local video and audio campaigns, negotiate deals, and optimize performance across markets.

You will collaborate with supervisors and analysts, applying Nielsen/Comscore measurements, Excel analytics, and PMX tools to maximize client outcomes in local markets.

Qualifications

• 1-2 years negotiating Local Video and Audio Investment.
• Interpersonal skills.
• Strong math skills.
• Detail oriented.
• Strong understanding of Local Investment measurement (Nielsen & Comscore).
• Collaborative.
• Experience with Media Ocean SpectraOX & PRISMA.
• Intermediate Excel knowledge.

Responsibilities

• Build schedules for Local Video/Audio in low-mid markets.
• Coordinate with Supervisor on client initiatives and timelines.
• Leverage PMX benchmarks for Local investments.
• Adhere to updated client buying guidelines.
• Forecasting and measurement methodology knowledge applied.
• Input and optimize campaigns previously negotiated.

Skills

Negotiation

Interpersonal skills

Math skills

Detail oriented

Collaborative

Excel

Media platforms knowledge

Tools

Media Ocean SpectraOX

PRISMA

Job description

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

Ignite your career as a Local Investment Senior Associate Specialist in the Publicis Media Exchange! As an experienced Media Investment Professional, Local is dynamic and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media Exchange has re-imagined Local Media bringing together our Collective, Digitas, Razorfish, Spark, Starcom, Infinite Roar and Zenith agency leads. Discover the difference that PMX has to offer. We invite you to bring your best work to our team, where you'll support our highly regarded client portfolio. The Publicis Media Exchange activates across all local media channels too, including Television, Radio, Streaming Audio, and Digital Video (OTT/CTV/VOD).

Our Negotiator roles are the critical thread connecting the marketplace to client goals and outcomes. In this role your understanding of marketplace pricing and dynamics will be pivotal to our success

As a Senior Associate Specialist, you will:

• Create and activate smart, effective, inclusive and efficient advertising solutions in your assigned local markets (usually low-mid ranked and/or low-mid complexity markets).
• Successfully manage timelines, client guidelines, and ensure key performance metrics are achieved.
• Successfully manage campaign performance reporting and total agreement fulfillment.
• Cultivate relationships with partners/vendors that add value for our clients.
• Have a sound understanding of forecasting and various measurement methodologies
• Be an expert on the individual nuances in your assigned markets and know how to utilize market strengths to our client's best advantage.
• Be an expert on the leading local buying platforms and tools.
• Collaborate with our team to share your knowledge and to further develop your skills and the skills of other team members.
• You will have the full support of our Supervisors and Management to fuel your growth and maximize your potential.
• You will have access to additional training on a vast library of advertising content.

This is a great opportunity for you if you have 1-2 years of experience negotiating Local Investment and are great with people; If you are approachable, collaborative, responsible and accountable; If you exhibit sharp attention to detail and strong math skills; If you have an intermediate knowledge of Excel and experience with OX and Prisma media platforms; And If you have a strong understanding of Local measurement (Nielsen and Comscore).

Responsibilities

• Build schedules for lower ranked and/or low-mid complexity markets based on client guidelines for Local Video and Audio.
• Work closely with Supervisor to understand key client initiatives and timelines to proactively prioritize and manage workload.
• Collaborate with Supervisor to leverage PMX benchmarks within Investment of Local video and audio campaigns.
• Work with Supervisor to adhere to the most updated client buying guidelines for assigned clients.
• Have a sound understanding of forecasting and various measurement methodologies
• Input and optimize any sports and special campaigns previously negotiated for assigned clients and markets by the Specialist Team, communicate with the team any issues.
• Integrate PMX partner deals within schedules for Local Video and Audio.
• Monitor and optimize delivery of Local Video and Audio investments within flight when current data is available.
• Inform Client Leads of any issues with a PMX partner's ability to deliver against any deal KPIs and excessive makegoods.
• Report and monitor preemption and makegood levels with Client Leads and Analysts, and work with sellers to drive improvement.
• Drive added value and ensure stations are adhering to delivery standards.
• Provide key data to marketplace behaviors throughout the year utilizing the Hotsheet for nuances and input.
• Monitor and inform Client Leads of marketplace pricing updates.
• Advocate for multicultural & diversity inclusion through Investments. Champion the 4As Fair Play Charter and all other diversity and inclusion initiatives.
• Mentor and train Associate Negotiators on negotiating strategies across Local Video and Audio Channels.
• Successfully complete Media training beyond the 101 level.
• Conduct all post buy performance tasks including but not limited to override input and rationale documentation, final delivery reporting, securing and tracking owed ADU/UDW
• Use AI tools to help summarize market information, vendor proposals, and campaign performance data to support local buying decisions.
• Use AI to assist with post-buy analysis, billing reviews, reporting, and campaign documentation.

Qualifications

• 1-2 Years negotiating Local Video and Audio Investment
• Interpersonal skills
• Strong math skills
• Detail Oriented
• Strong understanding of Local Investment measurement including Nielsen & Comscore
• Collaborative
• Experience with various media platforms (Media Ocean SpectraOX & PRISMA))
• Intermediate knowledge of Excel

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.