Senior Local & Cross-Platform Advertising Exec

TEGNA, Inc.; San Diego (CA); Hybrid; USD 60,000 - 95,000; Full time

Benefits offered by this job

Medical plans with options

Dental and vision coverage

Fertility, surrogacy, and adoption aid

Disability and life insurance

401(k) with company match

Teladoc remote medical visits

Spring Health therapy sessions

Paid time off

Nine holidays per year

Job summary

TEGNA Inc. and KFMB-TV San Diego are seeking a proven Account Executive to grow new business across broadcast TV, Premion streaming/CTV, and digital platforms. You will engage business owners and agencies, uncover marketing drivers, and craft multi-platform campaigns that deliver measurable ROI.

You will own the full sales cycle, build a strong local pipeline, and collaborate with product, creative, and account teams to maximize client outcomes and book growth.

Qualifications

• 3-5+ years of media, digital, or advertising sales experience with a proven track record of meeting or exceeding revenue targets
• Demonstrated ability to prospect, open new business, and build a self-sustaining pipeline
• Command of the modern media landscape: broadcast TV, streaming/CTV, programmatic, digital video, display, social, and content
• Experience selling to business owners and/or agencies and leading strategic pitches
• Strong negotiation, presentation, and relationship-building skills
• Fluency in turning data and analytics into ROI narratives for clients
• Proficiency with CRM and Microsoft Office; familiarity with Google Analytics, DSPs/SSPs, ad-management tools a plus
• Valid driver's license with ability to travel locally to meet clients and partners as needed

Responsibilities

• Drive new business and build a strong pipeline of local and regional advertisers across broadcast TV, Premion streaming/CTV and digital
• Sell strategically and consultatively by uncovering clients' business goals and tailoring multi-platform solutions to measurable outcomes
• Own the full sales cycle: prospect, qualify, present, negotiate and close while meeting revenue targets
• Grow and defend the book by expanding accounts through upsell and cross-sell across the portfolio
• Pitch with data, creating ROI-focused proposals showing how broadcast reach and CTV targeting drive results
• Manage pipeline, forecast accurately, and coordinate with internal teams to deliver campaigns that perform and renew

Skills

Prospecting

New business development

Negotiation

Relationship building

CRM proficiency

Data-driven

Tools

CRM (Salesforce)

Microsoft Office

Google Analytics

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

KFMB-TV San Diego, the TEGNA-owned CBS affiliate in San Diego, is seeking a proven, results-driven Account Executive to grow new business and manage a book of advertising clients across one of the strongest cross-screen portfolios in the market. This is a seat for a closer who can walk into a business owner's office or an agency pitch, uncover what's really driving their marketing decisions, and build the multi-platform solution that wins the budget.

You'llsell the full weight of TEGNA: the mass reach and trustof CBS broadcast television paired with the targeting and growth of streaming. On the linear side,you'llconnect advertisers to the large, engaged local audiences that tune in to San Diego's trusted news and programming. On the streaming side, you’ll leverage Premion, TEGNA’s streaming and CTV advertising business, to deliver premium, brand-safe connected-TV inventory. Premion’s curated marketplace includes 125+ OTT and CTV publishers, offering the same premium environments national buyers demand. Layered with digital video, display, and content solutions, it's a cross-screen story few competitors can match and in your hands, a clear advantage in every pitch.

We give experienced sellers the portfolio,the autonomy, and the support to build something significant. Top performers grow their books, their earnings, and their careers.

Responsibilities:

• Drivenewbusiness. Build and maintain a strong pipeline of local and regional advertisers, connect with key decision-makers and create opportunities across broadcast TV, Premion streaming/CTV and digital.
• Sell strategically and consultatively. Uncover each client'sreal businessgoals,readthe market and competitive landscape, and architect tailored, multi-platform solutions that tie directly to measurable outcomes.
• Own the full sales cycle. Prospect, qualify, present, negotiate and close business while consistently meeting activity and revenue targets.
• Grow and defend the book. Turn accounts into long-term partnerships; expand them through smart upsell and cross-sell across theportfolio andstay close enough to results to renew and grow every cycle.
• Pitch with data. Build compelling, insight-driven proposals that show advertisers exactly how broadcast reach and connected-TV targeting combine to deliver ROI.
• Run your business. Managepipeline, forecast accurately, and keep deals moving in CRM and partner with account, creative, and product teams to deliver campaigns that perform andretain.

Requirements:

• 3-5+ years of media, digital, or advertising sales experience with a proventrack recordof meeting or exceeding revenue targets in a competitive market
• Demonstrated ability to prospect, open new business, and build a self-sustaining pipeline. Youdon'twait for leads
• Command of the modern media landscape: broadcast television, streaming/CTV, programmatic, digital video, display, social, and content
• Experience selling to business owners and/or agencies, and the presence to lead the room in a strategic pitch
• Strong negotiation, presentation, and relationship-building skills
• Fluency in turning data and analytics into a clear ROI story clients believe
• Proficiencywith CRM and Microsoft Office; familiarity with Google Analytics, DSPs/SSPs, and ad-management tools a plus
• Valid driver's license with the ability to travel locally to meet clients and partners as needed

#LI-NS1

Pay Range

$100,000 - $125,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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