Senior Living Sales Director — Growth & Partnerships

Lake Travis Independent Living; Austin (TX); On-site; USD 54,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Paid time off

Holiday pay

Perk Spot discounts

Job summary

Spectrum Retirement Communities seeks a results-driven Senior Sales Director to develop and execute the community's sales strategy, driving occupancy growth and optimizing revenue while maintaining a healthy pipeline of qualified prospects through effective lead management and conversion.

You will cultivate relationships with referral sources, healthcare professionals, placement agencies, and local influencers, lead the sales process from inquiry to move-in, and ensure a seamless resident

Qualifications

• HS diploma or equivalent required; bachelor’s degree preferred or commensurate experience.
• Sales experience in senior living is preferred.
• Proficient in Microsoft Office and CRM platforms; document, manage, and analyze sales activities and prospect information.
• Must be self-motivated, organized, and professional; able to work independently.
• Strong communication skills; work with potential residents, residents, placement agencies, and team members.
• Strong understanding of sales process management, lead nurturing, follow-up, conversion metrics, and CRM systems.

Responsibilities

• Develop and execute a comprehensive sales strategy driving occupancy growth, revenue optimization, and a healthy pipeline.
• Cultivate strategic relationships with referral partners, healthcare professionals, placement agencies, and community organizations.
• Lead the sales process from inquiry through move-in, ensuring a seamless resident transition and collaboration with Operations.
• Analyze sales performance, occupancy trends, competitive activity, and market data to identify opportunities and refine strategies.
• Maintain a tour-ready community and accurate sales systems; ensure CRM data integrity, forecasting, and reporting.

Skills

Sales

CRM proficiency

Communication

Lead management

Relationship building

Education

High School diploma

Bachelor’s degree preferred

Tools

Microsoft Office

CRM platforms

Job description

Spectrum Retirement Communities seeks a results-driven Senior Sales Director to develop and execute the community's sales strategy, driving occupancy growth and optimizing revenue while maintaining a healthy pipeline of qualified prospects through effective lead management and conversion.

You will cultivate relationships with referral sources, healthcare professionals, placement agencies, and local influencers, lead the sales process from inquiry to move-in, and ensure a seamless resident