Senior Living Sales Director: Growth & Occupancy

The Oaks at Algonquin; Algonquin (IL); On-site; USD 55,000 - 73,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Paid time off

Holiday pay

Perk Spot discounts

Job summary

Spectrum Retirement Communities is seeking a full-time sales leader to shape and execute the community's sales strategy in Illinois. You will drive occupancy, optimize revenue, manage referrals, and ensure a seamless move-in process for residents.

Responsibilities include building relationships with referral sources, leading the sales cycle, and analyzing market data to sustain long-term occupancy. Excellent communication and CRM proficiency are essential in this role.

Qualifications

• High School diploma or equivalent is required; Bachelor's Degree preferred or commensurate experience.
• Sales experience in senior living is preferred, but not required.
• Proficient in Microsoft Office Suite and CRM platforms, with the ability to accurately document, manage, and analyze sales activities and prospect information.
• Must be self-motivated, organized, and professional. Must be able to work independently and solve problems.
• Strong communication skills are critical. You will need to be able to work with potential residents, current residents, placement agencies, and team members.
• Strong understanding of sales process management, lead nurturing, follow-up strategies, conversion metrics, and CRM systems.
• Customer service focused with a genuine passion for serving older adults and enhancing quality of life.

Responsibilities

• Develop and execute a comprehensive sales strategy that drives sustainable occupancy growth, optimizes revenue, and maintains a healthy pipeline of qualified prospects through effective lead management and conversion.
• Cultivate strategic relationships with referral partners, healthcare professionals, placement agencies, and community organizations to expand market presence, generate qualified referrals, and increase brand awareness.
• Lead the sales process from inquiry through move-in, delivering an exceptional customer experience while partnering with Operations to ensure apartment readiness, documentation completion, and a seamless resident transition.
• Analyze sales performance, occupancy trends, competitive activity, and market data to identify opportunities, refine sales strategies, improve conversion outcomes, and support long-term occupancy stability.
• Maintain a consistently tour-ready community and accurate sales systems, ensuring the physical environment reflects Spectrum's brand standards while preserving the integrity of CRM data, forecasting, and sales reporting.

Skills

CRM platforms

Microsoft Office Suite

Communication skills

Independent work

Problem solving

Education

High School diploma or equivalent

Bachelor's Degree preferred

Tools

CRM platforms

Microsoft Office

Job description

Spectrum Retirement Communities is seeking a full-time sales leader to shape and execute the community's sales strategy in Illinois. You will drive occupancy, optimize revenue, manage referrals, and ensure a seamless move-in process for residents.

Responsibilities include building relationships with referral sources, leading the sales cycle, and analyzing market data to sustain long-term occupancy. Excellent communication and CRM proficiency are essential in this role.