Senior Living Sales Director: Drive Occupancy Growth

Seaton Senior Living; West Windsor (NJ); On-site; USD 90,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision insurance

401(k) with employer match

Paid time off and holidays

Career growth opportunities

Wellness benefits

Employee Assistance Program (EAP)

Job summary

Seaton Senior Living, part of Discovery Senior Living, is seeking a Director of Sales to lead all community sales efforts and achieve occupancy and revenue goals through relationship-building and strategic engagement.

You will connect with prospective residents and families, build referral networks, and collaborate with leadership to deliver a resident-centered sales experience while driving business growth. This role is onsite at our New Jersey communities.

Qualifications

• Bachelor’s degree preferred in Marketing, Business, PR, or related field.
• Minimum 2 years of sales/marketing experience, preferably in senior living, healthcare, or related industry.
• Proven record of achieving sales targets and occupancy goals.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Experience using CRM systems to manage leads and track performance.
• Strong communication, presentation, and relationship-building skills.
• Excellent organizational skills with ability to manage multiple priorities and meet deadlines.
• Professional, compassionate approach with a resident- and family-first mindset.
• Willingness to work onsite, conduct tours, and attend community and networking events.

Responsibilities

• Lead all community sales efforts to hit occupancy and revenue goals.
• Develop referral networks and collaborate with leadership to drive growth.
• Connect with prospective residents and families through outbound outreach.
• Manage inquiries from all lead sources with timely follow-up.
• Conduct personalized tours and discovery meetings with prospects.
• Maintain CRM data and track leads, activity, and conversions.
• Plan marketing initiatives and sales events to generate qualified leads.
• Provide pricing insights through market analysis and positioning.

Skills

Sales strategy

Relationship building

CRM proficiency

Communication

Presentation skills

Education

Bachelor’s degree in Marketing, Business, PR, or related field

Tools

Microsoft Office

CRM systems

Job description

Seaton Senior Living, part of Discovery Senior Living, is seeking a Director of Sales to lead all community sales efforts and achieve occupancy and revenue goals through relationship-building and strategic engagement.

You will connect with prospective residents and families, build referral networks, and collaborate with leadership to deliver a resident-centered sales experience while driving business growth. This role is onsite at our New Jersey communities.