Senior Living Sales Director

Sunrise Senior Living; Virginia; On-site; USD 42,000 - 56,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life, and Dis

Retirement Savings Plans

Employee Assistant Program / Discount

Paid time off (PTO) and holidays

myFlexPay to get paid after shifts

Tuition Reimbursement

Job summary

Sunrise Senior Living is seeking a Senior Living Sales Director to lead sales strategy and drive occupancy in our Virginia communities. The role focuses on analyzing market trends, building referral networks, and guiding prospects from inquiry to commitment using CRM tools.

You will manage revenue targets, pricing and inventory strategies, and oversee move-in processes while maintaining regulatory compliance. Strong leadership and relationship-building are essential.

Qualifications

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Responsibilities

• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports
• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly
• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census
• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions
• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

Skills

Proven sales and marketing success

Strong negotiation and relationship‑in

Independent, goal‑driven mindset

Flexibility for evenings and weekends

Tools

CRM software

Microsoft Office

Job description

Why Join Sunrise Senior Living

At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day.

What You'll Do:

Lead Sales Strategy

• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports

Drive Revenue & Growth

• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly

External Business Development

• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census

Oversee Move-In Experience

• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions

Financial & Team Leadership

• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

What We're Looking For:

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Senior Living SalesDirector – Help Families Find the Right Community for Their Loved Ones

Senior Living Sales Counselor | Senior Living Advisor | Community Sales

Pay Range: 30.30 - 40.45

We also offer benefits and other compensation that include:

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• myFlexPay offered to get paid within hours of a shift
• Tuition Reimbursement

In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee's position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.

Some benefits have eligibility requirements

Equal Opportunity Employer

Sunrise Senior Living is an equal opportunity employer and is committed to diversity and inclusion in the workplace.