Director of Sales

Sunrise Senior Living; Columbia (MD); On-site; USD 44,000 - 59,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life, and Dis

Disability Plans

Retirement Savings Plans

Employee Assistant Program / Discount

Paid time off (PTO), sick time, and h

myFlexPay offered to get paid within 1

Tuition Reimbursement

Job summary

Sunrise Senior Living is seeking a Director of Sales to lead the marketing and sales strategy for the community in Columbia, MD, driving occupancy, revenue, and long-term growth. You will advance prospects through CRM-driven processes, build referral networks, and coordinate with the Executive Director on weekly strategy and performance reporting.

The role requires proven sales and marketing success, strong negotiation and relationship-building skills, and proficiency in CRM and Microsoft

Qualifications

• Proven sales and marketing success in a related field.
• Strong negotiation and relationship-building skills.
• CRM and Microsoft Office proficiency.

Responsibilities

• Lead Sales Strategy for the community and drive occupancy and revenue.
• Analyze local market trends and create dynamic Sales & Marketing Plans.
• Build and manage referral networks to generate leads.
• Advance prospects from inquiry through commitment using CRM tools.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Leverage pricing, services, and inventory strategies to maximize top-line performance.
• Deliver professional presentations to referral partners and secure credentials with facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident assessments and paperwork; ensure regulatory compliance.
• Manage sales budget and train coaches on sales accountability.

Skills

Sales experience

Marketing strategy

Negotiation

Relationship building

Independence

Evenings and weekends

Tools

CRM software

Microsoft Office

Job description

Why Join Sunrise Senior Living

At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day.

As Director of Sales (DOS), you lead the marketing and sales strategy for your community-driving occupancy, revenue, and long-term growth.

What You’ll Do

• Lead Sales Strategy
• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports

Drive Revenue & Growth

• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly

External Business Development

• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census

Oversee Move-In Experience

• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions

Financial & Team Leadership

• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

What We’re Looking For

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Senior Living SalesDirector - Help Families Find the Right Community for Their Loved Ones

Senior Living Sales Counselor | Senior Living Advisor | Community Sales

Pay Range:

31.90 - 42.60

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals - at work and in your life.

We also offer benefits and other compensation that include:

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• myFlexPay offered to get paid within hours of a shift
• Tuition Reimbursement

In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee's position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.

Some benefits have eligibility requirements

Equal Opportunity Employer

Sunrise Senior Living is an equal opportunity employer and is committed to diversity and inclusion in the workplace.