Senior Living Sales Director

Sunrise Senior Living, LLC; Reston (VA); On-site; USD 86,874,211 - 115,905,753; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) Retirement Savings

Paid time off / holidays

Tuition Reimbursement

MyFlexPay for faster shifts

Job summary

Sunrise Senior Living, LLC in Reston, VA seeks a Director of Sales to lead the marketing and sales strategy for the community, driving occupancy, revenue and long-term growth. You will manage referrals, craft plans, monitor performance, and align with the Executive Director to meet targets.

The role requires proven sales success, strong negotiation and relationship skills, CRM proficiency, and flexibility for evenings and weekends in a physician-facing market.

Qualifications

• Proven sales and marketing success in senior living or healthcare.
• Strong negotiation and relationship-building skills.
• CRM and MS Office proficiency; willingness to work evenings/weekends.

Responsibilities

• Lead Sales Strategy and marketing plans for the community.
• Drive occupancy and revenue targets across strategy, pricing and inventory.
• Build and manage referral networks; deliver presentations to partners.
• Manage sales budget and coach the community team on sales accountability.

Skills

Sales Strategy

CRM

Negotiation

Relationship Building

Microsoft Office

Market Analysis

Tools

CRM Software

Job description

## Senior Living Sales DirectorApplylocations: Reston, VA - Sunrise of Reston Town Centertime type: Full timeposted on: Posted Todayjob requisition id: JR121425# **Why Join Sunrise Senior Living****At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day.**As Director of Sales (DOS), you lead the marketing and sales strategy for your community—driving occupancy, revenue, and long-term growth.What You’ll Do:Lead Sales Strategy• Analyze local market trends and create dynamic Sales & Marketing Plans• Build and manage referral networks to generate consistent leads• Advance prospects from inquiry through commitment using CRM tools• Conduct weekly strategy meetings with the Executive Director• Submit regular sales performance reportsDrive Revenue & Growth• Meet or exceed occupancy and revenue targets• Leverage pricing, services, and inventory strategies to maximize top-line performance• Conduct competitive analysis and adjust strategy accordinglyExternal Business Development• Deliver professional presentations to referral partners• Secure and maintain required credentialing with healthcare facilities• Strengthen community partnerships to grow censusOversee Move-In Experience• Coordinate resident assessments and paperwork completion• Ensure regulatory compliance and smooth transitionsFinancial & Team Leadership• Manage sales budget and expense controls• Train and coach community teams on sales accountabilityWhat We’re Looking For:• Proven sales and marketing success• Strong negotiation and relationship-building skills• CRM and Microsoft Office proficiency• Independent, goal-driven mindset• Flexibility for evenings and weekendsSenior Living SalesDirector – Help Families Find the Right Community for Their Loved OnesSenior Living Sales Counselor | Senior Living Advisor | Community Sales # **Pay Range:**30.30 - 40.45*Ready to take the next step and make a bigger impact than you ever imagined?* As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.We also offer benefits and other compensation that include:* Medical, Dental, Vision, Life, and Disability Plans* Retirement Savings Plans* Employee Assistant Program / Discount Program* Paid time off (PTO), sick time, and holiday pay* myFlexPay offered to get paid within hours of a shift* Tuition Reimbursement* In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.* Some benefits have eligibility requirements# ***Apply today to learn why Sunrise Senior Living is a certified Great Place to Work***