Senior Living Marketing Director – Occupancy & Community Outreach

Hcshiring; Aiken (SC); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

401K with Safe Harbor

Paid Time Off (PTO)

Medical, Dental, Vision plans

Employee Referral Bonus

Access to earned wages

Career development

Discount marketplace

WalkingSpree rewards

Job summary

Sinceri Senior Living is seeking a driven sales/marketing professional to develop and nurture relationships with nursing homes, physicians, and referral sources. You will lead local outreach, organize events, and present community education to increase occupancy and private-pay referrals.

The role emphasizes independence, strong interpersonal and communication skills, and reliable attendance to support a collaborative team in a senior living setting.

Qualifications

• Direct sales experience with demonstrated results.
• Experience in retirement, nursing home, or assisted living industry preferred.
• Organized team player with the ability to multi-task in a team environment.
• Proven ability to work independently, be self-motivated and goal-directed.
• Excellent interpersonal and written communication skills.
• Excellent listening skills with ability to match resource to need.
• Regular, reliable attendance is required.
• Computer literacy is essential.
• Ability to communication effectively with residents, families, staff, community officials, referral sources and the public.

Responsibilities

• Create and nurture relationships with nursing homes, retirement centers, physicians and hospital staff to generate referrals.
• Participate in local organizations, give presentations, and join associations to raise awareness of the community capabilities.
• Lead marketing efforts and coordinate occupancy goals with department heads.
• Prepare reports and develop 30/60/90 day sales plans; monitor referral information and client profiles.
• Develop events and presentations for community education to establish the facility as an expert in assisted living.
• Monitor trends and conversion ratios; maintain a database of medical contacts and resources.

Skills

Direct sales

Interpersonal skills

Public speaking

Organized

Independent worker

Written communication

Attendance reliability

Computer literacy

Tools

CRM software

Job description

Sinceri Senior Living is seeking a driven sales/marketing professional to develop and nurture relationships with nursing homes, physicians, and referral sources. You will lead local outreach, organize events, and present community education to increase occupancy and private-pay referrals.

The role emphasizes independence, strong interpersonal and communication skills, and reliable attendance to support a collaborative team in a senior living setting.